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Apeksha Fozdar: Entrepreneur with a Strong Passion of Revolutionizing the Business Realm



Nobody ever said that being a leader would be easy. If you’ve taken more than a couple of steps down the path, you know that leadership comes with challenges and complications at every stage. In today’s fast-paced and competitive business environment, organization leaders are expected to do much more with less; like leading a project from inception to completion with scarce resources, short delivery deadlines, and limited budgets. All of these while maintaining utmost efficiency and not to mention preserving the growth of the team members. This is possible only if an individual possesses some important skills & competencies like teamwork, responsibility, decision making, communication, trustworthiness, ethics, and most importantly leadership. Also, according to Richards and Engle, leadership is all about articulating visions, embodying values, and creating the environment within which things can be accomplished. Apeksha Fozdar, Founder, iContent, is one such leader who truly manifests the aforementioned quote as well as context.

Apeksha is an ace leader and a dual degree holder (Masters in Digital marketing and Masters of Commerce) whose contribution has been considered instrumental in the growth of every organization with which she has been associated to date, which includes Citibank, Crisil Research, Tata Group of companies, and Smmart Training. She has achieved success by seamlessly integrating her motivational, zealous, and goal-oriented attitude with exceptional leadership qualities. With a professional experience of 15+ years in the industry, and while working under several reputed corporates, Apeksha gained a lot of experience and expertise about businesses and the code-cracking factors related to it. However, she always had a spark inside her which led her to begin her entrepreneurial journey in 2014, establishing her own organization iContent. Apeksha, in an exclusive conversation with Women Entrepreneur India, divulges her secret to success.

How iContent came into existence? Also, what is ‘Entrepreneurship’ according to you?

While working in my previous workplaces, I learnt a lot of things, which also helped me to understand that specific treatment is required for each niche of business. The process of learning has been very natural to me. I consider it a necessity for both personal and professional career as it makes us capable of understanding and handling things in a better way in life. Also, as I was kind of very observant from the beginning, I did a need-gap analysis and realized that content writing is extremely essential for Indian clients to reach their target audience. That was the time when I decided to be at the right place, at the right time, which is ‘Entrepreneurship’, and this is how iContent was born.

For me, entrepreneurship is like – living a legacy. It comprises of lots of responsibilities and I actually like to take those responsibilities to create a better world around me. The basic traits of an entrepreneur are – ownership for their actions, responsibility for their work, healthy attitude and most importantly gratitude and care towards clients and co-workers. My endeavour is to excel in all of these traits while achieving success in the business of future that is so ahead of the curve.

Tell us about your offerings, and also the factor that differentiates you in the industry.

iContent is an organization that is predominantly involved in content writing and digital marketing. Our service portfolio includes content writing, branding, website designing, website development, and all the digital marketing operations such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Online Reputation Management (ORM), and more.

We are positioned uniquely in the market with our 360-degree approach, because with a belief that one size does not fit all; our team of passionate content writers, digital marketers, business brains, designers, web developers, and advertising experts are able to customize the solutions to meet the requirements of our clients. Also, we offer research-based solutions that are crafted with innovation & value-addition. This is a major factor that has helped us to achieve high customer retention rate.

Mention few of the milestones that bestowed you utmost satisfaction – both as an individual and a business owner.

Though there are many milestones, I would like to mention a couple of them, which I consider as the most prominent one. As a business owner, I would say, delivering 1000 projects in a time span of five years, which also means delivering one project every single day, is a major milestone of ours.

Talking as an Individual, despite having personal and professional life, meeting a number of entrepreneurs of various niches and understanding their concern areas and translating it into digital strategies is like a passion converted into a profession for me. This is also a chief milestone, which makes me proud and about which I can boast without hesitation.

What is waiting in the future for you and iContent?

In the coming years, we expect to enhance our service portfolio beyond regular digital marketing and content writing. The aim is to add solutions pertaining to the education realm. We also have started new Hobby venture named Hobby turtle’ that caters to some few lakh of the young and enterprising children. Apart from that, for myself plan for becoming a serial digital entrepreneur is in the pipeline.

Key Management:

Apeksha Fozdar, Founder

A dual degree holder and a business leader, Apeksha is an individual who also has a rich experience of ten years as a seasoned content writer. She is following her passion to create a niche for herself in the business realm.

Quote: “She has achieved success by seamlessly integrating her motivational, zealous, and goal-oriented attitude with exceptional leadership qualities”Get in touch for a personal consultation on:


Farari Cab is now available in Shahjahanpur and Village also. Himanshu Taxi Bala



farari cab

Now the residents of Shahjahanpur will get the pleasure of a luxury car almost as much as an auto.

You must have heard or even used the name of big cab ie taxi companies in the cities, but Farari Cab (Taxi) is different from them and is moving ahead with an effort to do something new, you know that all the big ones. The funds of taxi companies are almost the same to do business in big cities and earn good profits. But our company Ferrari Cab has a different thinking.

Farari Cab says that India is moving towards rapid development, but the speed with which the wheel of development is spinning in the metros or big cities also has a quarter of Shahjahanpur and its small villages or other small towns. does not appear in Tell yourself – do not people in villages or towns need better transport?

The citizens here have to travel by bus or auto alternatively with their family and relatives due to non-availability of proper arrangements for travel, where there is no security, no option to avoid the wrath of the weather. Is. Keeping this in mind, Ferrari cabs is trying to move towards small towns and villages like Shahjahanpur by changing the direction of fast growing development like big cities in the field of transport. Presently, Farari cabs is moving forward in the direction of providing 24×7 hourly transport service to all those villages and towns under Shahjahanpur district where there is a cab accessible road system. Here the Farari cab has come to the land of Shahjahanpur as a new ray of hope.

Now any journey is not difficult, no destination is far, day or night, be it winter, summer or rain, our mission is to provide a beautiful, safe, reliable, comfortable and affordable transport system 24X7 day in Katra Tilhar Shahjahanpur area.
We have decided to take the land of Shahjahanpur to a new flight in the field of traffic, to a new sky.
We need your cooperation to fulfill the dreams we have cherished for the land of Shahjahanpur in the field of transport. We believe that all of you Shahjahanpur Vashi will also share our vision more and more and together with us will give this vision further direction.

Aapka apna Himanshu Taxi wala

For more information you can call or whatsapp us.

Phone – +919555956280 

Email- [email protected]


App –

Office – Front of kanya patshala Primary school, Kasrak, Katra, SHAHJAHANPUR 242301

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How ‘ONE WEEK DIGITAL’ is Building Brands & Creating Great Employment Opportunities with demanding future skills!.



Digital Marketing Industry in India is 199 Billion Indian Rupees in market size in the financial Year 2020, yet 82% of businesses in India are yet not Digitalised their business & many of them suffered during Covid Phase. So, with the mission of growing and helping Indian small businesses at the time of the pre-covid era ONE WEEK DIGITAL (OWD) was Initiated by a team of young Visionary Entrepreneurs to help local businesses and city brands with Digital Exposure and grow them in Digital Space Market.

(Management Training Workshop, Training Under Privileged Students, Training Future Skills to Students)

Due to the emerging need for Digital Marketing due to the digital shift in the market ONE WEEK DIGITAL started a “FREE CONSULTATION” Campaign to help businesses that need business growth strategies & service modifications for real market business growth with great revenue return on their initial Investments (Roi’s).

With a vision of training graduates with future demanding skills & to contribute to increasing the employment rate, One Week Digital started “One Week Education” as a part of OWD where they educate students with skills that will help them earn & have a happy settled life. Apart from this “One Week Education” started Management Training Workshops for businesses & brands to upscale their teamwork to get better sales or customers.

The OWD Team is doing their best & pretty confident with what they do in this field because they are teaching what they already implemented & tested in the real market with their own clients. So, what they educate students or business teams is totally practically implemented beforehand, hence will get you big results!

Students of One Week Education are placed in good firms & many of them are earning on their own through Freelancing you can check the reviews by their students in their website. The owner of “Bhumi Nishtha Group” Mr Anoop Dwivedi appreciated the results they got from their team after the Management & Digital Sales training provided by One Week Digital Workshop, “it was a win-win situation” they said.

As we all know 90% of the Indian students are lacking interpersonal skills due to glitches in our education system and due to poverty they can’t afford a quality education that helps them to secure an income for their future, that’s why One Week Education started initiative reaching to these Underprivileged Students from across the city and training with them basic soft skills helping them by moulding their personality for better future.

A major part of the Indian Economy is contributed by Indian local businesses across the streets whether they are street vendors or small stalls selling a large number of affordable products and earning for their livelihood but we notice after the big giants like Amazon, Flipkart, their offline market has decreased and small vendors are facing lots of troubles in managing their livelihood so OWD TEAM initiated to help them through Social Media platforms under Let’s Grow Foundation for free to initiate that’s their business by Social Media Recognition so that they’ll come into limelight by the audience support. This way OWD TEAM can help them in their earnings & business growth with the help of a local audience.

If you are interested in helping any business through Lil support, if you want business management training for your team, or if you are interested in their services you can contact them on their social media handle – @oneweekdigitalcompany they’ll respond!

Website :

Contact Details : +91 6393 773 186 (whatsapp only)

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Altos Provides the Right Platform to Success Seekers; Mr. Abhishek Gupta, Managing Director Altos Enterprises Ltd.



Altos is India’s leading Home Grown Direct Selling Company, which began with seven products in the year 2000 and has since expanded its product line to over 350 products. Business Opportunities offered by Altos and its product ranges have aided it in establishing a pan-India presence.

Mr. Abhishek Gupta, Managing Director of Altos Enterprises Ltd, is an inspiring young leader in the Indian Direct Selling Industry who has trained and motivated thousands of Direct Sellers associated with Altos on Direct Selling techniques that will assist them in building Sales Networks in the region.

He strongly supports women’s empowerment and has stated that the; Direct Selling business model provides equal opportunity for women to advance; It offers them flexible work hours in the comfort of their households and product lines that they will enjoy using it.

Fame Finders Media

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