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OSOAA, with an end to end solution with its pure and unadulterated product range, grabs all attention at the IHFF.

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Ms Sanchita Jindal & Mr Avinash Parhi co-founded OSOAA upon recognising the need for pure and high-quality products in India’s wellness and nutrition segment. They are loyal to the saying, “We only sell what we can consume ourselves.” ‘Osoaa’ is a Basque word that translates to ‘Complete’ that began with the goal of bridging the gap between dietary deficiency and the market’s supply of pure, nutritious, and natural products that people can trust.

Sanchita, an MBA by education and an ex-banking professional, left her lucrative career in the United States to pursue her passion in India. Her passion has always been about healthy living with an emphasis on preventative healthcare, and she is a strong advocate of the phrase, “Prevention is better than cure.” 

Avinash, an IIM-B and NIT Rourkela alum, is an entrepreneur at heart. An insightful strategist focused on customer delight is driven by a desire to serve consumers with products that work. After over a decade of experience in various Consumer Businesses, Avinash decided to hang up his corporate boots and pursue his passion in mental as well physical wellness as he strongly believes that we can only give our best in this life when we are at the optimal physical as well as mental health as both go hand in hand.

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After thorough research in the preventive healthcare domain in India, leading to awareness around the issue of counterfeit and low-quality healthcare goods, Avinash & Sanchita launched OSOAA to serve consumers with pure, healthy and safe solutions for their health and fitness needs.  OSOAA’s mission is to prioritize healthcare by educating consumers about the importance of healthy choices and supporting them in their wellness journey by providing them with the right products.

Both of them are building OSOAA, one unbreakable brick at a time, to give their clients premium quality, high bio-available nutraceuticals at honest prices. In their effort of spreading awareness of high-quality products, instead of opting for a regular approach of high decibel celebrity brand endorsements, they have gone ahead and adopted a very functional approach of recruiting brand athletes and also have participated in IHFF Dec ’21 Dec 3-5 to reach out to their target audience directly.

The recently launched Cafe Mocha flavour in their Whey Protein Isolate range and Ultimate Desi Kulfi in Whey Matrix range are getting extremely popular. The Ultimate Desi Kulfi flavoured Whey Matrix was received well during the launch and sampling at IHFF, including leading athletes and fitness experts like Mr Vikram Phogat, Mr Manish Advilkar and Mr John Lucas, who loved the taste. OSOAA also hosted India’s first Pro Card Holder, Mr Suhas Khamkar, at OSOAA’s stall, and he was happy to know about OSOAA’s focus on quality and our wide range of sports and daily nutrition products. The Cafe Mocha flavour is being touted as the best coffee tasting Protein Powder, and many people find it similar to coffee bite. After the successful launch of Sports Nutrition in both offline and online channels, OSOAA has now forayed into Daily Nutrition as well as Herbal Products launching multivitamins, ashwagandha, diabetes care, and other new-age herbal and ayurvedic healthcare range of products. They have aggressive expansion plans and envision being a leading nutraceutical brand in India. One Life, One Body, One Chance. Don’t Experiment, Just OSOAA it.

www.osoaa.in 

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“Transform Your Pregnancy with Trimester-wise Prenatal Yoga: A Comprehensive Approach by Dr. Deepika Tayal”

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Prenatal and Postnatal Yoga: A Guide to a Smooth Pregnancy Journey

Pregnancy is a beautiful journey, but it also comes with its own set of challenges. The body undergoes many changes during pregnancy, and it is essential to take care of both mental and physical health during this period. Prenatal yoga is a great way to achieve this. Dr. Deepika Tayal, a renowned prenatal yoga expert, has been guiding women trimester-wise to have a smooth pregnancy journey. Her approach includes a combination of yoga, pranayama, and Pilates, along with full support through WhatsApp and calls whenever needed.

Dr. Tayal has trained many women during pregnancy to stay physically and mentally healthy. Her sessions have helped 90% of them deliver naturally. She has also helped women get relief from common complaints during pregnancy like back pain, swelling in feet, and breathlessness.

Prenatal yoga is a form of yoga that is specifically designed for pregnant women. It focuses on poses and breathing techniques that are safe and beneficial during pregnancy. The benefits of prenatal yoga include reduced stress and anxiety, improved sleep, and increased flexibility and strength. It can also help alleviate common pregnancy discomforts and prepare the body for childbirth.

Dr. Tayal’s approach to prenatal yoga is trimester-wise, which means that the sessions are tailored to the specific needs of each trimester. During the first trimester, the focus is on building strength and improving flexibility. This is also a time when many women experience morning sickness, so the sessions include poses and breathing techniques that can help alleviate nausea and improve digestion.

During the second trimester, the focus is on preparing the body for childbirth. The sessions include poses and breathing techniques that can help strengthen the pelvic floor muscles, which can aid in labor and delivery. This is also a time when many women start to experience back pain and swelling in the feet, so the sessions include poses and techniques to relieve these discomforts.

The third trimester is all about preparing for labor and delivery. The sessions include poses and breathing techniques that can help alleviate pain during labor and make delivery easier. It is also a time when many women experience shortness of breath, so the sessions include techniques to improve breathing and increase lung capacity.

Postnatal yoga is also essential for new mothers. It can help speed up the recovery process and improve mental health after childbirth. Dr. Tayal’s postnatal yoga sessions include poses and breathing techniques that can help the body heal and regain strength. It can also help alleviate postpartum depression and anxiety.

Dr. Tayal’s approach to prenatal and postnatal yoga is unique because it includes a combination of yoga, pranayama, and Pilates. Pilates is a form of exercise that focuses on strengthening the core muscles, which can be beneficial during pregnancy and after childbirth. Pranayama, or breathing techniques, can help reduce stress and improve overall health.

Dr. Tayal’s sessions are also designed to provide full support to the moms-to-be. She is available through WhatsApp and calls whenever needed, which can be reassuring for women during this period. She understands that each pregnancy is unique, and her approach is tailored to the specific needs of each woman.

Dr. Tayal’s work in the field of yoga has been recognized by many. She has been featured in the Mumbai Mirror for her great work and has received numerous awards. Her dedication to helping women during pregnancy is commendable, and her approach to prenatal and postnatal yoga is a great way to achieve a smooth pregnancy journey.

In Summary, prenatal and postnatal yoga can be a great way to take care of both mental and physical health during pregnancy. Dr. Deepika Tayal’s trimester-wise approach, which includes a combination of yoga, pranayama, and Pilates, along with full support through WhatsApp and calls, is an effective way to ensure that women have a smooth pregnancy journey. Her approach focuses on the specific needs of each trimester and provides relief from common discomforts during pregnancy.

https://www.instagram.com/refityogastudio/

https://refityoga.com/

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Navina Jafa highlights the role of performing heritage through Bollywood and the relevance of diplomacy for it’s communication

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The photo of Navina Jafa, well known cultural heritage expert and dancer dancing with ambassadors in Orchha, Madhya Pradesh, brought alive the importance of public soft power diplomacy. Ambassador Chang Jae-bok of the Republic of Korea, one of the people with Jafa, produced a statement of soft power public diplomacy by creating a YOUTUBE on Naatu Naatu, showing him and his staff grooving to the iconic song. The Youtube video, which went viral and even caught Prime Minister Modi’s eye, is now a historical digital heritage celebrating 50 years of Indian-South Korean diplomatic relations.

 

 

Navina Jafa, a Fulbright Scholar from the Smithsonian Museum, Washington DC, in several talks, articles and projects on cross-cultural expressions, believes that projects on public diplomacy need to go beyond one-time events. In its most expansive frame, culture has and continues to play a significant role in geopolitical dynamics connecting countries and building trust, and many innovations can be created to assert sustainability in international relations through culture. But, in the meantime, the world rages and dances to the Naatu Naatu song written by Chandra Bose catchy, fast, racy tune, negotiating complex dance steps just like the essence of diplomacy itself.

 

 

 

About Navina Jafa

 

Dr Navina Jafa is a Cultural Heritage professional, well-known Kathak Classical Dancer, cultural historian, performing art scholar, cultural activist and curator of signature heritage tours. Awarded the Fulbright Scholar at the Smithsonian Museum, she has worked on projects for Cambridge University on Culture and Artificial Intelligence. Dr Jafa, as a Feldman Scholar, taught Culture and Sustainable Development at International School for Sustainable Development at Brandeis University, US.

 

 

Among several awards, the recent ones include –  the Shakti Women’s Achiever by the  ( TAAI) all India Tourism Agency For contributing to Heritage Tourism, Woman of Wonder – Vodafone Foundation, the CBSE Sahodaya Award for contributing to  Multi-disciplinary Learning – Heritage Education in Schools,  Heritage tourism and as a dancer.

 

 

She has also trained in art history and has worked extensively on Cultural Heritage Skill mapping Data Analysis and application in sustainable development programmes.Dr Jafa has worked with the Government of India, is on several boards of different organizations and is presently a consultant on culture, heritage, performing arts and tourism with the Ministry of Tourism, Government of India.

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This 8 year old boy is now ready to set all new records

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Anay Jariwala, an eight year old boy is now all set to set an example. Where we see little children to just play around, this boy didn’t only write a book but is very clear about his passion.
“Galaxy Strike and the New Villains Arise “ is a tomfoolery and activity stuffed space experience that will leave you as eager and anxious as ever. The book follows the excursion of a man as he sets out on an interesting mission through the stars. The composing style is not difficult to follow, making it an extraordinary read for all.
Little Anay always says he wants to be an author, the best selling one and his debut book has been titled as the best seller in children’s comic on the international online platform, Amazon.
It’s amazing to know, Anay has done all the editing and illustrations of his book on his own. His passion and love for writing comics and books can be seen in his eyes.
Anay loves to write, paint pictures, draw comics and narrates stories too. While he write and illustrates, he just get completely indulged in his own world forever forgetting about the every other thing.  He wants to be a best seller author, and with this I want to wish him all the best
Article by Tanya Jha 
Author’s name Anay Jariwala

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