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The epitome of the fashion Education, Vidya Fashion Academy

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Where a paragon designers are trained.

To understand the fashion industry, it is first important to understand how monopolistic way it works. Monopolistic competition consists of many firms in the same industry competing for and targeting the same costumers to buy their products. Production differentiation is what sets different firms and brands apart from one another and is what makes a consumer want to buy a product. In the fashion industry, new brands emerge, whether they are big or small, all the time. The goal of each brand is to sell the best product— the product that is the most differentiated and unique compared to the others. In the world of fashion, fast fashion is a fairly new term. According to the Merriam-Webster dictionary, fast fashion is defined as “an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.”

But today 86% of the people surveyed by the World Economic Forum* want to see more sustainable and equitable products in the post-pandemic market.

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Fashion Industry is an ocean of creative people and constant struggle of updating skills and innovations to meet the needs of market, stepping into this world of unlimited struggles and competition, you should be prepared for the challenges to survive and flourish. Vidya Fashion Academy is the one-stop solution for all your worries. Founded in 2011 by the best Fashion Educator and Innovator VidyaVivek, the academy is the best Fashion College in Bangalore, India. Quite well known for supporting students with ultimate talent and creative mind, the academy is helping thousands of students to learn every aspect of the fashion industry.

The founder of the institution, VidyaVivek is a very talented Fashion Mentor with excellent education From India and Abroad, obtains 6 Masters and PhD in Apparel Design and many specializations in the field of Fashion Education, Awarded the gold medal from A.P.J. Abdul Kalam, the former President of India, also being India’s FIRST TR Super Master, and Director of TR Cutting School-India in association with Shingo Sato, Tokyo. She is an excellent mentor and guide for thousands of students by sharing her knowledge to many enthusiastic fashion students since 1997. Today she mentors at many prestigious Colleges and Universities like NIFT, FDDI, Bangalore University, Sona Engineering College, PSG, GCU are very few to mention.

Vidya Fashion Academy is known for being best Resource center for its diverse Fashion Designing programs and courses offered for Niche fashion studies with 95% approach on tactile learning over theory, while also providing the best surrounding and all the required equipment and guidance available for the students. Best offline classes and effective class presence with excellent tutorials, training procedures and mentorship, students are exposed to diverse areas of fashion from concept to creation with lot of opportunities and collaborations to intern at potential brands they wish and look forward to work with. Vidya fashion academy has been providing high quality mentorship and skills to the students and preparing them for both national and global clients. With programs and courses focused on specializing in Indian Clothing, Western wear, Outerwear, Indian Bridal, Lingerie, Western Bridal, Transformational Reconstruction, Subtraction cutting, Advance Custom Program with a wand to design your own course and duration and much more, students get everything they manifest when they decided to go for fashion designing. Many more facilities like workshops form Fashion Inventors, celebrity designers and mentors across the globe and opportunities like working on collaborations with designers, stylists, catalogue shoots. Expand your Dreams; learn science of fashion to excel the Art of Design at Vidya Fashion Academy.

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Fashion & Beauty

Vishesh Kundu is royal by birth but grounded by choice

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Vishesh Kundu, an empathetic youth leader, was born on 6 January,2003 in village titoli of Rohtak. The contributions he has made to our society at such a tender age is highly commendable and impressive. He gets his motivation from his father who has never missed an opportunity to stand up for his community and share their load. His father showed active involvement in kisaan andolan and jaat andolan where he worked at the frontlines to raise voice for the less heard people. Seeing his father work selflessly inspired vishesh to make his significant contributions wherever possible. Not only did he help his father during the jaat andolan and kisaan andolan, but also took the lead during covid-19 pandemic and helped a lot of people in his reach. He is intrigued and concerned by the depleting atmospheric conditions in cities. He wishes to start and implement plant donation drives in major cities. The idea struck him when he went to Delhi to get his Engineering degree from prestigious Delhi Technological University, and noticed the difference in quality of air, which really bothered him. He has been drafting plans and gathering support and guidance for the same. He is confident that his 2-year plan would be fully implemented by October of 2024. The reason for his success is his family and friends who inspire and guide him. Our society needs more altruistic leaders like Vishesh who start working for the society from such an early age, all the while achieving milestones in their career.

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Fashion & Beauty

Featured in Shark Tank India, Hammer lifestyle admits on clocking 30+ Cr revenue within 3 years of launch!

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When the team of Hammer Lifestyle made a remarkable pitch in the popular TV show, it not only won the hearts of ‘Sharks’ but also of millions of viewers. The athleisure tech brand presented its wide range of fast-paced lifestyle gadgets, which are carefully curated to serve the demands of the modern lifestyle.

Established in 2019, this Fast Moving Electronic Goods (FMEG) brand offers modern-age products in astonishing broad categories- Wearables and Audio, Grooming, and Accessories. HAMMER is based on the direct-to-consumer retail model with a focus on improving fitness, comfort & style of its customers. All the products under the brand are designed and developed specifically to fulfill the needs of mass premium customers.

The brand seeks to upgrade the customer’s end-to-end needs through its smart and affordable range of products. The brand is uniquely placed in the technology market by its unparalleled pricing strategy and impeccable product quality. The brand rightly identified the supply-demand gap of its target market (25-35 years) and carefully studied the market spending of its target. After thorough analysis, they priced their products in a range that complements the premium product line and helps it stand apart in the highly competitive market.

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The brand revolutionized the calling smartwatch trend in India as it launched Bluetooth calling smartwatches under ₹3000 for the first time in the Indian market. Also, the brand has been an early mover in the TWS segment by bringing touch controls to its products. Additionally, it is one of the first brands to launch wireless chargers with the HAMMER Flex series. The brand has successfully established its products as a proclivity for premium features at a reasonable price.

The brand has maintained its unwavering focus on upgrading its product quality and differentiated channel expansion. As a result, the brand drew much customer appreciation as it clocked a high growth in ARR of ₹ 30+ crores within three years of launch. Further, the brand has witnessed a remarkable annual growth of ₹ 7.7 Cr for FY22 and has grown its revenue three times since its inception.

Talking about the brand’s journey, Rohit Nandwani, Founder of Hammer Lifestyle, says, “People get amazed when they come to know that despite coming from a small town, we succeeded in achieving such growth in just three years. With an upsurge of Shark Tank fame, HAMMER caught the limelight it deserves. The audience recognized our hard work, and we saw a massive increase in the number of tangible orders. We closed ₹ 30 lakhs website revenue in a single day and aim 1cr in a day from our website. During the telecast month, we saw 5X growth in our website traffic. We relentlessly worked to meet the demand as we sold the majority of our smartwatches and electric toothbrushes. We have tripled the business within six months and touched ₹ 2Cr monthly revenue. We aim to increase the monthly revenue to ₹ 30 Cr for FY 23 and to ₹ 50 Cr for FY24. We’re also focusing on the cream segment and channeling our efforts to meet this aim.”

HAMMER aims to provide Indians a fast-paced lifestyle that matches with the need of the 21st century and beyond. It envisions every day to be a ‘smart day’ where its smart gadgets can serve the daily lifestyle requirements of the customers. With its sustained efforts, the company is definitely en route to becoming the Athleisure tech giant of India.

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This Rakhi, a rare gift to your loved ones

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~Unique and creative gift that will bring a smile to the sister’s face~

New Delhi, August 08, 2022: Rakhi is around the corner and it’s time to surprise your sister with a gift full of thoughtfulness with  Assembly’s recently launched range of Hard luggage,  “STARK”.

The STARK collection has an all-time classic appeal and provides a smooth experience, making it a perfect fit for all your travel plans. All the products are designed to make travel aspirational and travelling hassle free. The hard shell collection is specially designed for the new age traveller and their endless travel stories. The luggage comes with a set of three packing cubes to organize the clothing, shoes & toiletries to make your packing easy. The external pockets of the bag make a perfect fit for the laptop and accessories. Also, the smooth wheels are the perfect fit for all kinds of roads.

Gift your sister a comfortable experience with Assembly that she will love, for her perfect airport looks. Assembly’s travel luggage is going to make her think of you no matter how far she is traveling. The stylish Stark collection is the perfect gift for your sister, this Rakhi. 

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About Assembly

Assembly is a D2C brand that is transforming the modern travel experience by creating exceptional products for luggage and travel gear.

For the frequent & discerning modern traveller, we want to be the brand of choice for items required on a trip, whether business or leisure

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