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Talking about menstruation in India still seems like a taboo due to lack of education and misguidance that has continued for generations and generations and even today, myths about menstruation float around as if they are the real facts.

At Floren not only do these myths get debunked but also millions of people get a chance to learn about the beauty of menstruation and understand that there is no shame in menstruating. They also gain knowledge about female hygiene and about how to make it sustainable.

Sana Mittal, the founder of floren, completed her MBA from Punjab University after which she worked as a Marketing Head for five years and she also completed her course from IIM Calcutta in Marketing and Sales for an year where she excelled tremendously in marketing skills that helped her greatly to take floren where it stands today.


When Sana was completing her course from IIM Calcutta, she made various visits to the rural and semi-rural areas. She observed that millions of girls face discomfort during periods and that this adaptation from sanitary napkins to menstrual cup has to be brought about.



The brand’s main aim is promote the switch to menstrual cups because:

Firstly, one sanitary pad takes about 500 – 800 years to decompose because of the plastic that it contains, is not environmentally friendly and  poses health hazards as well.

Secondly, menstrual cups are extremely comfortable, cost effective and sustainable. Lastly, the brand prioritizes safety. Sanitary pads cause rashes, itchiness and dryness whereas a menstrual cup doesn’t harm the body at all nor does it harm the environment.

 In a survey conducted by floren, the team found that out of 60.47cr women in India, about 40cr women are menstruating and only 0.3 percent of women are using menstrual cups. That is approximately about 11 to 12 lakh women out of 40 cr women. This is why there was a need of menstrual cups in the market.

The brand understands the importance of switching to menstrual cups and has made it its priority to promote the change, but at the same time Floren has also taken it upon itself to spread awareness and education by conducting various seminars in colleges, breaking myths about female hygiene and organizing campaigns in rural and semi-rural areas with gynecologists. They also have a student partner programme to help them spread awareness at the root level all while helping these young minds by educating them as well.


Founded by Sana Mittal, this year in march, the research work for floren started in June 2021.The products offered by Floren include menstrual cups, intimate wash and oil, panty liners under the female hygiene department. In the grooming category they offer facial razors. Products like toilet seat covers and disposable urination devices are offered in the toilet hygiene category to make females feel comfortable when they travel.

The products at floren are researched and tested very rigorously and that is why the brand is India’s first Made Safe and Medicert certified menstrual cup.Its packaging is tremendous with both luxury and comfort kept in mind for its users. The cups are made of 100% medical grade silicone, are BPA free, FDA approved, SGS tested and reusable of course!

In an exclusive interview with the Founder of Floren, Sana mentioned, “The brand wholly focuses on hygiene and wellness and does not tend to shift in the cosmetic or skin care line and shall continue to focus on its customers hygiene and wellness goals”

The brand educates its audience through its social media platforms and even has educational blogs on its website.


The brand aims to build itself in the nutraceutical category too. Floren would not just offer its products, but also services like free gynecological consultations that would come along with it from the month.

So next time any female has any issue regarding female hygiene, floren is there for their optimum support and well-being.

Floren plans on getting into herbal teas and supplements while aiming to offer the best quality at affordable rates. 

From a .3 percent increase to 15 percent increase in the use of menstrual cups in the next two years can be seen at floren which would be a great number for the brand as they already have customers that have switched from pads to cups and their lives have changed in the best way possible.

 Floren now aims to cater about 1 cr+ female customers in next 2 years, the numbers may even increase from their estimate. Floren will continue to empower women to have a healthy relationship with their hygiene and body.sss

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eAbacus Hybrid Partner Urwashi Pamnani gets her students to participate in International Abacus Olympiad



Certified Abacus coach and eAbacus Hybrid Partner, Urwashi Pamnami has successfully presented the opportunity for her students to participate in the International Abacus Olympiad 2022. This was an online event conducted in Dubai on 10th and 11th of September 2022. For this year, Urwashi had her kids from India, Ireland, and Dubai to be a part of this Olympiad. She trained the students herself and was confident in their knowledge of the field. The Abacus Olympic Association has been conducting these Olympiads for many years. Over a thousand abacus enthusiasts who came from around 11 countries took part in this edition. The exam is divided into two segments- With Abacus and Without Abacus, i.e. mental mathematics. The students were required to solve 120-150 sums in the designated time, formulated according to their respective levels. The proficient eAbacus Hybrid Partner, Urwashi Panmani says, “It makes me extremely delighted to see my students thriving in their interested area. I believe that such Olympiads account to test individual knowledge and improve their analytical skills. It allows them to identify and work on their strengths and weaknesses. This not only lets them challenge their ordinary ways of learning but also promotes deeper understanding of scientific facts. My motive to peruse my students in participating in the International Abacus Olympiad is to built their confidence in the game, and thereby helping them to increase their mathematical efficiency.” Crediting her eight years of experience as an Abacus teacher, Urwashi was sure that her students had what it takes to be a part of an Olympiad at such a grand level. She not only has many licensed teaching centers in India but is also opening them in Dubai soon. With the medium of eAbacus teaching methods, she has definitely tried to make learning easier and enjoyable for the students. It has been proven effective to improve retention among the learners. The results of the Olympiad are awaited which must be out in a few weeks. Once the results are out, the association will organize an offline celebration in Dubai where the toppers and participants will be felicitated with medals and trophies.

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The success party of ‘Secret of Gavaskar’ presented by ‘VMAS MARATHI’ was celebrated with a bang



The cast of ‘Secret of Gavaskar’ celebrated their special moment of success..

New web series ‘Secret of Gavaskar’ is strong with a cocktail of crime and thriller to rule the OTT world with a combination of crime, romance, action, weighty plot, and great cast.

It came in front of the audience with Star cast and within a short period of time, the web series took the OTT platform by storm. Produced by ‘Chandra Film Entertainment’ and presented by ‘VMAS MARATHI’, this crime and action web series directed by director Tejas Lokhande was released on the platform ‘VMAS MARATHI’ and the success of the web series ‘Secret of Gavaskar’ is justified by the fact that the web series has been well liked by the audience. A celebration was held recently.

Actors like Harish Dudhade, Sangram Samel, Gyanada Ramtirthkar, Shilpa Navalkar, Meera Sarang attended the event.

Actors Harish Dudhade, Sangram Samel, Mayur Pawar, Ramesh Chandane, actress Gyanada Ramteerthkar, Deepti Lele, Shilpa Navalkar, Meera Sarang, Seema Kulkarni, Latika Sawant, Radha Dharne will be seen in strong roles in this web series. The magic of each actor’s performance is capturing the hearts of the audience in this web series.

It is a web series written by writer Ajinkya Thakur directed by director Tejas Lokhande and the collection side of it is well done by Prachi Pathare. Shivraj Satardekar is responsible for capturing the crime scene on camera.

Saket Sawant – Director of Artistocrat Films Productions Pvt.Ltd. (An Authorized Franchisee of VMAS Marathi). Mr. Saket Sawant of Artistocrat, gave a brief overview of ‘VMAS Marathi’ and also showed few glances about the strategies and projection of the channel with respect to franchise module in regional sector. He also mentioned during the program that the channel’s journey is increasing and we are in process to penetrate in the market, We are in plans for expansion and hence we are open for Franchise & Acquisition Partners for further growth.

Mr.Sawant also declare the New Series title ‘NAVIN PATEL KAUN HAIN? ‘ and this series will be directed by Mr.Tejas Lakhande. Further he said that by giving this series to Mr.Tejas Lokhande, We are making a small gesture of appreciation towards his work and dedication making ‘Secret Of Gavasker’.  This also shows our move towards making a room for new creative directors and building an opportunity to them.

After the speech and presentation of Mr.Saket Sawant, The event proceeded with an cake cutting ceremony.

The team of ‘Secret of Gavaskar’ web series of ‘VMAS Marathi’ celebrated this moment of their success with great fanfare.

VMAS MARATHI is the 1st instalment of VMAS ASIA in regional sector. After a successive start for VMAS MARATHI, VMAS ASIA is now in process to launch VMAS GUJARATHI in coming month.

The company is set to launch 4 regional OTT in the umbrella namely – ‘VMAS MARATHI; VMAS PUNJABI’; VMAS GUJARATI & VMAS BANGLA. They are also set to launch it s international version soon with VMAS ASIA for Indian & International Content in it.

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Elizabeth Holmes calls for new trial



Elizabeth Holmes

Elizabeth Holmes calls for a new trial. Shamed Theranos President Elizabeth Holmes mentioned another Trial Tuesday, stating in a court recording that said

that a vital observer for the arraignment presently laments the job he played in her conviction for financial backer extortion and scheme connected with her bombed blood-testing startup.

The request focuses on the dependability of the declaration given by previous Theranos lab chief Adam Rosendorff, who said he over and again raised worries about the exactness of blood tests. that were being regulated to patients during his residency in 2013 and 2014.

Investigators featured Rosendorff’s declaration during their end. indicted Holmes on four crime counts of financial backer extortion and intrigue recently following an almost four-month preliminary.

A similar jury cleared Holmes on charges of misrepresentation and trick against patients. who had their blood tried by Theranos.

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