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How MSME/SME can take advantage of the growing strategic digital marketing wave in 2022 to fetch new clients?

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MSME businesses thrive on a dynamic clientele. Cracking deals with new clients is a must for every growth-oriented business. But much before negotiating a deal, the challenge lies in finding relevant prospects to pitch a deal. All over the world, Digital Marketing is adding ease to myriad business processes that involve communication with prospects.

Digital Marketing can be as simple as creating an Instagram page and posting regularly with the hope of building followership. A relevant prospect may send in a monetizable enquiry on an odd occasion, but that’s not it. Indeed, that’s a very small portion of the savoury pie that digital marketing serves to thriving entrepreneurs.

So, why settle for less in the vibrant 2022 followed by three low-key business years and jinxed by the pandemic. Businesses all over have geared up to tap every possible opportunity seen on the market horizon. Strategic Digital Marketing is what propels their hopes.

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Here’s what the Strategic Digital Marketing surge in 2022 has to offer to businesses rooted in India’s tier 1 cities like Mumbai, Delhi, Pune, Kolkata, Chennai, and so on.

Landing Pages

The one function landing pages must swear by is encouraging conversations. They must appeal to the visitors at first glance. The latest digital marketing trends for landing pages in 2022 emphasize the use of motion graphics to create an infallible appeal.

Including motion graphics on landing pages without compromising on the user experience is quite a task. Also, new trends in email-only forms are too compelling for visitors to pass by without responding.

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SEO

SEO is the soul of digital marketing and is as old as digital marketing itself. But it never gets boring, thanks to the inventive leaders who set exuberant trends. They have caused ripples for 2022 too.

SEO has to be mobile-friendly, with a growing number of people accessing the internet on their mobile phones. Latest SEO trends in 2022 point towards mobile versions of websites as the primary versions.

YouTube Marketing

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Are you an avid YouTube viewer? If you’re reading this article, there are very slim chances that you’re not among the 2 billion YouTube users across the world. Love it or not, YouTube Marketing makes for an unmissable element in Strategic Digital Marketing in 2022. 

Short format videos are the most trending upgrade to the decade-and-half old video streaming platform. The trend was first set by platforms like TikTok and Snapchat, which got popular with young users. In an effort to create the same experience for its humongous user base, YouTube launched YT shorts. 

Paid Advertising

Google shall be doing away with third-party cookies in the near future. Many fear it might lead to an end to personalized advertising. But something interesting shall replace cookies in 2022.

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Federal Learning of Cohorts, or FLOC, is the new buzzword that ensures success with advertisements that are group-specific, though not out-and-out personalized. It relies on the anonymized data collected from the cohorts. Paid online advertising may no longer benefit from concrete and individual user profiles, but FLOC still promises results to those who excel in targeting groups.

Automation

Emails that address their recipients by their names have been an effective online marketing strategy powered by automation. In 2022, the marketing automation game rises higher with a handful of innovations.

The foremost trend is hyper-personalisation. It allows marketers to use users’ behavioural data that have had real-time interactions with their brands. The businesses will definitely grow through each of the quarters in 2022”, says Ram Bugalia, CEO of Host2Unlimited, one of the leading agencies that propel the ambitions of MSME entrepreneurs in Mumbai suburbs.

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Online marketing strategies

A lot of MSMEs try implementing various online marketing strategies such as blogging, influencer engagement, and social media according to their needs and capacities. In the digital marketing world, continuous innovation and consistency are required as no one knows which combination of strategies will click. As no one can guarantee the success of any single strategy, MSMEs must continuously keep trying out different approaches for different opportunities.

Influencer engagement and Instagram reels

Association with influencers and creating engaging content with them sets a different perception altogether of the brand for the audience. SMEs and MSMEs should take utmost advantage of this fact to create relevant and authentic content that resonates with their target audience. Instagram Reels have received positive reactions from influencers and brands all over the world to date.

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Public Relations

PR works wonders too! It can help create brand awareness, build brand credibility and thought leadership, generate brand loyalty, etc. Public Relations, in recent years, has outgrown itself to encompass the more significant role of ‘building brands’ that constantly communicate and on multiple levels and platforms to the entire universe of stakeholders – internal: from employees, vendors, partners, investors to external: consumers, influencers, industry leaders, potential investors, and even policymakers.

Website link: https://host2unlimited.com/

Instagram page link: https://www.instagram.com/host2unlimitedofficial/  Facebook page link: https://www.facebook.com/Host2UnlimitedOfficial/

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Digital Impressions Wins Top Honor in Digital Marketing at 2023 Indo-Global Entrepreneurship Forum

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New Delhi-based digital marketing firm Digital Impressions has won the prestigious Excellence in Digital Marketing 2023 award at the recently concluded Indo-Global Entrepreneurship Forum. The awards ceremony was held on January 21, 2023, at the luxurious Ashoka Hotel in New Delhi, India.

 

The Indo-Global Entrepreneurship Forum is a high-profile event that brings together leaders and dignitaries from various industries and backgrounds to recognize and honor corporate leaders for their efforts. Organised by Business Connect Magazine, the Indo-Global Entrepreneurship Forum 2023 witnessed the presence of His Excellency Roger (Rajendran) Latchman, the Consul-General Of Georgia, who graced the event with his august presence as he was invited as the Chief GuestThe event was attended by distinguished guests such as Neeti Ayog, foreign embassies, FICCI/CII/PHDCCI, KPMG/Ernst & Young, education space, media fraternity, and entertainment industry.

 

Digital Impressions was recognized for their strategic approach, innovative campaigns, industry expertise, team dynamics, and results-driven approach. The award was presented to Aman Saluja, the founder of Digital Impressions, and the company’s COO, Divyansh Bajaj, and CPO, Rashmi Aggarwal.

 

“We are thrilled to receive this award, which is a testament to the hard work and dedication of our entire team,” said Aman Saluja. “We believe in providing top-notch digital marketing services that deliver real business growth to our clients. This recognition inspires us to continue driving innovation and delivering value to our clients.”

 

Digital Impressions is a 360-degree digital marketing company that has helped numerous businesses build their online presence and grow their brand in the ever-evolving digital world. Founded in 2009, the company provides a range of digital marketing services, including performance marketing, social media marketing, pay-per-click advertising (PPC), content creation and marketing, email marketing, search engine optimization (SEO), e-commerce development, Shopify development, and web design.

 

With a dedicated team of professionals who have extensive experience in digital marketing, Digital Impressions has collaborated with a diverse range of clients, including well-known names such as Ogaan, Oma, Libas, HCL, Apollo Tyres, Nappa Dori, Frontier Raas, Cord Studio, NeedleDust, Lakshita, Sand by Shirin, Ritu Kumar, Pernias Pop Up Shop, and McKinsey, among others.

 

Digital Impressions’ innovative strategies and commitment to delivering outstanding results have earned them a reputation as one of the best digital marketing agencies in India.

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Changemakers of Society – Empowering Through Their Write-ups

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1 Dr Saniya Inamdar – Panchaali The Princess of Peace

 

Dr. Saniya Inamdar was born in Kolkata and did her schooling from Bishop Westcott Girl’s High School Ranchi & St Joseph’s Convent Nagpur. She completed her graduation from S.F.S College Nagpur where she won the Hiralal.J.Kania Award for being the University Topper in History. She is a Bachelor of Arts, Bachelor of Journalism and Master’s in Mass communication through RTMNU. She has received Honoris Causa from Lucknow University for her book Panchaali: The Princess of Peace.

She has authored three books Cornucopoem, The knife in my spoon and the amazon bestseller Panchaali the Princess of Peace. Her first book was a collection of Poems called Cornucopoem which had a Foreword by former Miss Universe, Sushmita Sen. The book ‘Cornucopoem’ is a collection of poems that seeks to arouse the benign emotions in a human, whilst dealing with varied topics like that of ‘Nirbhaya’, ‘The Peshawar Killings’, ‘The 26/11 attack’ on Mumbai.

 

2 Manoj Kumar Sharma – Me No Pause Me Play

 

MIRRRO fame self-styled author Manoj Kumar Sharma has brought his next Novel from a different genre altogether ‘Woman Fiction’.

Delighted by the Best Seller status of MIRRRO in specific multiple timelines, Awards from renowned Literature Houses, moral boosting reviews by book lovers, and, guiding critics, the Author does feel more responsibility for continuing inclusive excellence to the next level.

Feel blessed as ‘MIRRRO ’ has been adjudged for prestigious Awards from renowned Literary Houses…..

 

Best Debut Author Award 2020 from ‘ICMDR’,

Best Debut Novel Award 2020 among Top 100 Debut Novels from ‘CRITICSPACE’.,

Best Fiction (Thriller) Award 2020 from ‘The Indian Awaz Foundation’,

Best Thriller Book of the Year 2020 by ‘Literary Mirror’ ,

Best Fiction Book of the Year 2020 by ‘AIY AGHAAZ’,

Best Writer Award 2020 by ‘Yashassvi Awards’,

 

The Story “Me No Pause Me Play” was born out of day-to-day life in our society, where every now and then our Women are made to feel the pinch of Nature’s Laws and of Society’s hypocritical Patriarchy and Misogyny.

We talk a lot and even do a lot for Gender equality, Woman Liberation, and Woman Empowerment…but, the practical realities are far far away from the truth and still painful.

The author is right now working on the sequel of MIRRRO and parallelly working on a few more Books of varied genres on various known issues of our day-to-day lives…but, in ways beyond innovativenes.

 

 

3 Dr Manishaa Mani- Karma Healing Ray

 

 

Dr.Manishaa Mani (Yadava) is an Author/poet/Reiki Master/Dowser/Meditation instructor /Motivational speaker/Art of living volunteer and Member of the Indian Literature society. She has done PhD in economics. She was born on 9th May 1973 in Meerut (up) in a well-educated family. Mani is her pen name

 

She has been writing poetry since class 9th. Although she was a religious person earlier now she became spiritual too. After being spiritual she found out about the teachings of her life. Because of her spiritual journey, she became a healer. As a healer, she became sensitive towards others’ pain and the knowledge that is coming from that pain she try to pen that knowledge as well in her writings also. She is a founder of “Karma Healing ray”, through which she takes her spiritual classes. She takes online meditation classes from Monday to Friday. Dr. Manishaa heals people through Reiki and also gives Reiki training sessions to people who are interested. She also predicts through pendulum dowsing. As a poetess, she has written three poetry books and four anthologies. Recently one of her admirers has written her biography “Manishaa A flight of courage” which was released by Bollywood actor Shishir Sharma of the movie “Razzi”. In the literary world, she has been awarded 28 awards so far.

 

 

4 Dr Sujata Chatterjee – Wind Chimes

 

Dr. Sujata Chatterjee is a doctor and is an author by passion. She is the recipient of many Awards like (the Swami Vivekananda Excellence Award for Literature, Shonghoti Sammanana Awards, National Book Honour Award, Literoma Laureate Award, Literoma Achiever Award, Nari Samman award, etc. )and an author of 4 books (Looking through the Prism, Waves of Fortune, Flights of Fantasy and Windchimes). She has edited 1 book (TRAVELLER’S Diary)and co-authored numerous books. She is the Hon Program Director of the Lions Club of Kolkata Magnates and has organized and hosted many poetry open mikes and panel discussions. She is also the freelance Journalist for the Hello Kolkata Evening Daily Newspaper. She is a regular contributor to Woman’s Era magazine.”

 

5 Manjula Asthana Mahanti – Sangrez

 

An author from Bhubaneswar, Odisha. She has been grown up in an environment of liberty and choices, and with this atmosphere of performance, she started writing at an early age of her life. She is a literature scholar and has encountered a number of poetries and prose, which helped her in composing her own masterpieces later on. She is the well-known and award-winning author of “Unnayan”, Manjula‘s Potpourri, Iztiraab, Abhishap Damini ka, Vista Vision, Lassez Aller, etc. Her latest poetry collection Sparklers is gracing the shelf of reader’s lib as well. She is a legendary performer of literature, and suggests all newcomers believe, and remain cool, truthful, and original. She has been awarded so many awards and certificates in recognition of her contribution to literature and society. Her way of writing is something that we call visualized perfection. Along with all this, she is a very talented and very graceful speaker. She has been in several talk shows and speaking platforms to inspire and encourage generations. she has launched her new Novel of Ghazal collection name is Sangrez apart from this she has won the kavya shiromani award, shabd sadhak award and kavi Sumitra Nandan Pant Award too.

 

 

6 Amish Tripathi – Sita Warrior of Mithila

 

 

Amish is an IIM (Kolkata) educated, banker turned award-winning author. The success of his debut book, The Immortals of Meluha (Book 1 of the Shiva Trilogy), encouraged him to give up a fourteen-year-old career in financial services to focus on writing. He is passionate about history, mythology and philosophy, finding beauty and meaning in all world religions.

 

His 7 books have sold over 5 million copies and been translated into 19 Indian & international languages. His Shiva Trilogy is the fastest-selling book series in Indian publishing history while his Ram Chandra Series is the second fastest-selling book series in Indian publishing history.

 

In 2019, Amish was appointed to a diplomatic role as Director , The Nehru Centre in London, India’s premier cultural centre abroad.

 

 

7 Dr Riya Sharma – Baby Panda Got Emotions

 

 

She is a dental surgeon by profession

And a Maternal and Child Health Specialist

 

She is a mother of  a toddler , who is her inspiration  to write children books

Being a wife of an army officer she keeps relocating from one place to other

She is a former student of loretto Convent

New delhi

 

 

Dr. Riya has written books on Dentistry  and have various research paper  publications to her name

She has many awards and certifications during her academic progression and has been honored with gold medal and is also a distinction holder

 

She is working towards motivating parents and wants to generate awareness among caregivers of little kids so that they can connect to them on a concious level, for this she choose to write books  which provide real perspective to young toddlers and the parents about emotional needs

 

She believes that kids are perfect little being full of potential and we should not use negative words around their emotions

If the world has to change , the parents approach to describing and handling their kids needs to change

 

Her 1rst book

“Baby Panda Got Emotions ”

Won the Golden Book Awards 2022 and

Lift Award 2023 for contribution in literary writing

In children’s book category

 

 

She believes  in mindful living and conscious  parenting   and is an advocate for the same.

 

 

8 Vandita Dharni – An Alchemy of Musings

 

Vandita Dharni is a published poet and hails from an eminent family of educationists. She currently resides in Chandigarh, India. She has earned many a distinction in the literary field, however in her academic pursuits she raised the bar by topping the University of Allahabad at the post-graduate level in English. Thereafter, she earned a Ph.D. degree in American Literature from the same university.

She has submitted articles, poems and short stories that have been published in journals such as Criterion, Ruminations, GNOSIS, HellBound Publishing House, Borderless journal, RIC journal and International e-zines like Immagine and Poessia, Synchronised Chaos, Guido Gozzano, Silver Birch Press, Raven Cage, SETU, Fasihi magazine, TSL Roseate Sonnets Anthology, Our Poetry Archive, Primer Antologia De Poetas Del Proyecto De Unamos Al Mundo Con La Poesia- Mexico, Poleart, Albania and Inner Child Press, U.S.A.

Her dream achieved fruition when she published three solo anthologies, Quintessential Outpourings, The Oyster of Love and Rippling Overtures. Her most recent book, An Alchemy of Musings is an Amazon bestseller among the hot new releases in 2022. She has contributed her poems to the Roseate Sonnet Anthology and Breathe Poetry anthology. She has co-authored and co- edited anthologies such as ‘The Ruddy Ravens, Cheshire Cats and Rusty Rats’ which was an Amazon bestseller. She has been honoured with several awards.

 

Thank You!

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ChangeX (CHANGE): A Crypto Bank That Meets Centralized and Decentralized Finance

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What is ChangeX and what are the roles of the CHANGE token? With the development of the blockchain market and users’ understanding of the concepts of liquidity mining and staking, the gap between users is gradually widening. ChangeX.io realizes that the journey from ‘Fiat Banking’ to ‘Cryptocurrency Ownership’ is only half of the journey, and from ‘Cryptocurrency Ownership’ to ‘Participation in DeFi’ is equally important. The mission of ​​ChangeX is to act as a bridge between blockchains, ultimately providing users with easy access to the world of blockchains and helping users overcome payment obstacles in real life. CHANGE is the governance token of the ChangeX app. It is a deflationary HRC20 token and increases APR by acting as a collateral asset in the ChangeX app, and the proceeds will be paid in CHANGE. 30% of the crypto fees generated by the system will be used to regularly purchase and burn CHANGE to reduce supply. Additionally, CHANGE will provide voting rights to holders, allowing them to vote on additions to the ecosystem. ChangeX.io is backed by a $100,000 seed investment from the HydraChain team through the LockTrip Ltd. entity, a member of the ASX-listed Webjet Limited Group. In return, LockTrip will own a 25% minority stake in ChangeX.io. Download the app on Apple Store | Google Play CHANGE Token Overview Token Name: CHANGE Total Supply: 425,000,000 Total Circulation: 101,537,775 Coinstore.com Listing Trading Pair: CHANGE/USDT Trade Time: TBA Withdrawal Time: TBA What are the Pillars of the ChangeX System? ChangeX Wallet: Users can access multi-chain cryptocurrencies from anywhere on earth without KYC and maintain control through ChangeX’s highly secure non-custodial crypto wallet. CHANGE Token: According to the third-stage project roadmap, the project party will allocate 20M CHANGE tokens as a fixed stake asset, which is conducive to the price deflation of CHANGE. ChangeX Crypto Visa Card: ChangeX will bind your SEPA Euro bank account with your ChangeX Crypto Visa Card within the framework of compliance. According to the project roadmap, the first ChangeX crypto debit cards should be operational in the first months of 2023. Hydra Offline Staking: Hydra Offline Staking is a method of staking that does not require an internet connection. To qualify for staking, users need at least 100 Hydra tokens. CHANGE token will be the settlement method for transaction fees. What are the utilities of the CHANGE token? The Incentive to Profit from Deflationary Strategies Using Staked Assets The ChangeX system will distribute flexible pool income to CHANGE token holders, fixed supply, and stable stake pool income. Payment Method of the ChangeX System CHANGE will be used as the payment method for system transaction fees, and the regular buying and burning mechanism will reduce the total supply of CHANGE. Stake Lock Pool The ChangeX system will reserve a pool of 20 million CHANGE tokens for the first 9 months to stimulate liquidity and act as a bridge until flexible staking pools come into play. Governance Voting Holding CHANGE will provide voting power in the process of approving new listings and integrating new leveraged staking assets into the ecosystem. CHANGE Tokens Allocation
ChangeX Official Media Website | Twitter (@ChangeXapp) | Telegram About Coinstore.com Founded in 2020 by well-experienced Fintech professionals from some of the most renowned crypto exchanges, Coinstore.com has amassed over 180 employees worldwide, serving more than 1.8M registered users in 175 countries. Coinstore.com provides global users with speedy, smooth, and secure cryptocurrency trading services, derivative business, OTC services, and NFT services. As a leading global provider of financial infrastructure and technology in the crypto economy, Coinstore.com aims to become the preferred cryptocurrency trading platform and digital service provider worldwide. Coinstore.com Social Media Website | Twitter | Discord | Telegram Discussion Group Instagram | Youtube | TikTok | Facebook | Medium

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