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RAIZ Launches Stylish Leather Gloves To Elevate Driving experiences



Kolkata, 12 Jan, 2022

About RAIZ 

Founded in January 2021, Raiz is a Made in India brand that focusses on revolutionising the driving experience in India by making it more comfortable, stylish and luxurious. The focus remains on marrying Indian craftsmanship with high tech equipments to produce high quality products like gloves, wallets and belts. Raiz is the first brand to promote the luxury driving culture in India.

The brand has found its best seller with their first launch of leather glove collections; Maverick Mittens. Raiz has launched two season collection and one limited collection till now. The limited collection was sold out within the first two months since its launch. These gloves in (colours) sable black and cognac are crafted from 100% genuine goat leather with perforated detailing for breathability. These gloves blend style and functionality in one dapper package with anti sweat features, exceptional flexibility and grip while driving.

The gloves amongst many things help in maintaining the condition of the steering wheel, provide better control while driving and are a great accessory to elevate any look.

“I wasn’t very happy with what was there in the Indian market and so decided to work on something that not only hugs the skin right, but also adds personality and confidence to your character when you hit the road. Take Rayban’s example. Like so, Raiz serves the purpose of protection, feels extremely comfortable and looks awesome.”, said Raunak Patra, Founder of Raiz Clothing and Apparel.

Right now Raiz is planning to Launch its second limited edition which will be launching soon. The team confirmed that they have not yet raised any funding as of now but soon they will be opening doors to investors. Raiz has a vision to be the first apparel company who produces high quality products for the automotive enthusiasts.

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Featured in Shark Tank India, Hammer lifestyle admits on clocking 30+ Cr revenue within 3 years of launch!



New Delhi [India], August 8 (ANI/ATK): When the team of Hammer Lifestyle made a remarkable pitch in the popular TV show, it not only won the hearts of ‘Sharks’ but also of millions of viewers.

The athleisure tech brand presented its wide range of fast-paced lifestyle gadgets, which are carefully curated to serve the demands of the modern lifestyle.

Established in 2019, this Fast Moving Electronic Goods (FMEG) brand offers modern-age products in astonishing broad categories- Wearables and Audio, Grooming, and Accessories.

HAMMER is based on the direct-to-consumer retail model with a focus on improving fitness, comfort & style of its customers. All the products under the brand are designed and developed specifically to fulfill the needs of mass premium customers.

The brand seeks to upgrade the customer’s end-to-end needs through its smart and affordable range of products. The brand is uniquely placed in the technology market by its unparalleled pricing strategy and impeccable product quality.

The brand rightly identified the supply-demand gap of its target market (25-35 years) and carefully studied the market spending of its target. After thorough analysis, they priced their products in a range that complements the premium product line and helps it stand apart in the highly competitive market.

The brand revolutionized the calling smartwatch trend in India as it launched Bluetooth calling smartwatches under Rs 3000 for the first time in the Indian market. Also, the brand has been an early mover in the TWS segment by bringing touch controls to its products. Additionally, it is one of the first brands to launch wireless chargers with the HAMMER Flex series. The brand has successfully established its products as a proclivity for premium features at a reasonable price.

The brand has maintained its unwavering focus on upgrading its product quality and differentiated channel expansion. As a result, the brand drew much customer appreciation as it clocked a high growth in ARR of Rs 30+ crores within three years of launch. Further, the brand has witnessed a remarkable annual growth of Rs 7.7 Cr for FY22 and has grown its revenue three times since its inception.

Talking about the brand’s journey, Rohit Nandwani, Founder of Hammer Lifestyle, says, “People get amazed when they come to know that despite coming from a small town, we succeeded in achieving such growth in just three years. With an upsurge of Shark Tank fame, HAMMER caught the limelight it deserves. The audience recognized our hard work, and we saw a massive increase in the number of tangible orders. We closed Rs 30 lakhs website revenue in a single day and aim 1cr in a day from our website. During the telecast month, we saw 5X growth in our website traffic. We relentlessly worked to meet the demand as we sold the majority of our smartwatches and electric toothbrushes. We have tripled the business within six months and touched Rs 2Cr monthly revenue. We aim to increase the monthly revenue to Rs 30 Cr for FY 23 and to Rs 50 Cr for FY24. We’re also focusing on the cream segment and channeling our efforts to meet this aim.”

HAMMER aims to provide Indians a fast-paced lifestyle that matches with the need of the 21st century and beyond. It envisions every day to be a ‘smart day’ where its smart gadgets can serve the daily lifestyle requirements of the customers. With its sustained efforts, the company is definitely en route to becoming the Athleisure tech giant of India.

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This Rakhi, a rare gift to your loved ones



~Unique and creative gift that will bring a smile to the sister’s face~

New Delhi, August 08, 2022: Rakhi is around the corner and it’s time to surprise your sister with a gift full of thoughtfulness with  Assembly’s recently launched range of Hard luggage,  “STARK”.

The STARK collection has an all-time classic appeal and provides a smooth experience, making it a perfect fit for all your travel plans. All the products are designed to make travel aspirational and travelling hassle free. The hard shell collection is specially designed for the new age traveller and their endless travel stories. The luggage comes with a set of three packing cubes to organize the clothing, shoes & toiletries to make your packing easy. The external pockets of the bag make a perfect fit for the laptop and accessories. Also, the smooth wheels are the perfect fit for all kinds of roads.

Gift your sister a comfortable experience with Assembly that she will love, for her perfect airport looks. Assembly’s travel luggage is going to make her think of you no matter how far she is traveling. The stylish Stark collection is the perfect gift for your sister, this Rakhi. 

About Assembly

Assembly is a D2C brand that is transforming the modern travel experience by creating exceptional products for luggage and travel gear.

For the frequent & discerning modern traveller, we want to be the brand of choice for items required on a trip, whether business or leisure

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Noun’s newest fashion collection is filled with good-for-your-soul dresses that you need



Only a few apparel brands are innovative and curative towards their customers. Women’s clothing brands have made the latest efforts to bring something new to the table. Owned by Camaraderie International, Noun is an online store that does it even better. After viewing the brand’s dynamic designs on their website, inspiration struck the customers who were looking for fashion merged with comfort. Their portal holds a beautiful collection of Maxi Dresses, Jumpsuits, Co-ords, and Tops. With vibrant aesthetics like colors and patterns, shopping from Noun ( is joyful.

The brand’s founder, Meenal Yadav, is a management graduate from CMS, Jamia Millia Islamia University, who rejected an advantageous placement offer to register her own enterprise, Camaraderie International, back in her college days. While sharing some insights about her victorious brand, the founder says, “Our company designs for women of all shapes, sizes, and ages. Our dresses are crafted in the best quality fabric to fit and admire women with oozing perfection.” Meenal Yadav has defined her company with hard work to create a wave of vogue and erupt its fashion style in the marketing industry.

When asked about her success in building this empire, she said, “As a college student, I always wanted to become anentrepreneur. Before launching Noun, our Noida based company Camaraderie International was entirely into exporting apparels. We manufacturedand exported garments to various big brands overseas. We (I and my Partner Mr. Arvind) share a similar interest in the fashion marketing business, which helped engrave the name of our brand. Our online portal,, conforms to our vision that fashion is all about comfort and grace. Moreover, our dresses are designed with two main motives: comfort and style.”

Among the most popular style attires, maxi dresses are one of the most popular attire at Nounclub. The summer dresses are ideal for a graceful night out with friends or a dinner date with your significant other. Even for a simple day out with family or as office wear, it is what everyone craves. The brand’s main aim is to present women with urban-style and contemporary wear crafted in best quality fabrics.Meenal Yadav said, “Our website is the main source of selling online products in big marketplaces. We do not partner with any other portal to trade clothes. Being a customer treasured platform, the motto is to spread love and dedication toward our patrons, which can be done only by us.” In this genre of high competition, Noun is slowing making a place in its customer’s hearts. This online shopping e-commerce platform has developed trustworthy relations with its customers and changed the fashion equation for everyone who loves to get dressed in western clothes.

Currently, the brand is welcoming more than 250 orders on a daily basis which once started with one order a day. The flourishing business was initiated with a small investment of Rs. 1 Lakh which now acquires a turnover of around Rs. 10 Cr. per year.Noun has been booming since its launch, its services are exceptional, and customers are agreeable to its easy returns, refund, and exchange policies. Noun, a one-of-a-kind fashion brand, has seen immense success already and is getting better in its game. It has emerged as one of the women’s clothing brands that takes you on a never-ending and exciting clothing journey.

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