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Callebaut appoints Award winning Chef Arvind as their brand ambassador for India

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Here is a little tete-a-tate with Chef Arvind where he takes us through his journey and association with Callebaut and how he hopes to take forward this legacy.

When asked about his experience of working chocolates & why Callebaut has been different, he said, “In my career journey from starting as an intern to a Hotel Pastry Chef and now to the Co-Founder and Director of Academics at Whitecaps International School of Pastry, I have come across almost all the brands of chocolate naming a few- Vanleer, Morde, Van Houten, Valrhona, Felchlin, Carma, Cacao Barry and yes definitely Callebaut.

I am fond of chocolate and working with it lifts my mood and the feeling becomes special while around chocolate. I like trying it in different applications and creating new things with chocolate every day.
 

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Callebaut is special to me because I have started understanding the behaviour of the Callebaut chocolate well and I feel it allows me to work with it flexibly. It has brilliant taste and aroma and it’s easy availability never stops me from working with it.

The selection process and criteria of selecting a brand ambassador for Callebaut is nothing short of an exam!


“They were looking for a profile with a relevant and yet diverse, internationally recognized chocolatier.”

The highlight of his career has been setting up Fabelle chocolate boutique for ITC, World chocolate Master 2014, and representing India in ‘Chocolate Star’ at Italy in 2016, and these aspects of his profile were found to be credible and attractive to Callebaut.

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Chef expressing his joy; “When you are associated with one brand of chocolate for the past 18 years and suddenly you become the brand ambassador of that brand, the feeling is like a dream come true and it felt like I am on cloud nine, but yes all these come with responsibilities and determination to do more.”

When asked what is ahead of this partnership at Chef’s culinary institute at Koramangala, Bengaluru, Whitecaps International school of Pastry, he said, “I will love to continue sharing the knowledge of its uses, applications and the magic the Callebaut chocolates can do to the Chef’s recipes with all the aspirant Chefs or the future generation of the Chef’s world.”

When asked if he imparts his chocolate knowledge to his students at Whitecaps and here is what he said;

“As a Director of Academics at Whitecaps International School of Pastry, Bangalore, it’s my responsibility to share all the knowledge of the Pastry industry which I have gathered from my experience with my students. The chocolate being my favourite I always talk to them a lot about its origin, how they can easily work with chocolate at their home and how to make good business from Chocolate. They also learn how to make chocolate novelties with their best friends.”

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“The joy of creating a delectable art is beyond words; when created with chocolate, the experience is out of the world.  Chocolate might seem very basic, but it is a very interesting ingredient that has the ability become something magical as a mood changer, aphrodisiac and for its nutritional value.

“We, at Whitecaps, are constantly experimenting with new techniques; amalgamating different flavours, creating new textures. Our aim is to keep learning and evolving and experimenting. What remains constant? Our love for baking with our white caps on!”

About Chef Arvind Kumar

Having worked with prestigious International brands such as Park Hyatt Dubai, Grand Hyatt Dubai and ITC Gardenia, and bagging numerous awards – Young Chef of the Year, Best Chocolate Showpiece – Indian Chocolate Master, Chocolate Star Competition, Italy – to name a few, Chef Arvind Kumar has added yet another feather to his cap by being the sole brand ambassador for Belgian Chocolate maker, Callebeut in India.

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Arvind Prasad is an internationally-acclaimed Chef, who is not only the Director of Academics but also the Co- Founder and Head Chef at Whitecaps International School of Pastry, one of the top 3 international standard baking schools in India.

He provides consultation on many projects and activities including kitchen set up, menu development, recipe development, R&D in baked products, and workshops.


Besides this, Chef Arvind also consults with leading hotel chains, the most recent being the dessert menu conceptualisation for ITC’s chocolate boutique, Fabelle.

You can follow Chef Arvind on Instagram @ChefArvind and learn more about Whitecaps International School of Pastry Diploma & Cake Engineering courses at www.whitecaps.in

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About Callebaut
Callebaut is a Belgian couverture chocolate manufacturer. Belgian couverture is premium chocolate that is finely milled to 18 microns which avoids having a grainy taste in the mouth when the chocolate melts on the tongue. This chocolate is predominantly used by gourmet and culinary professionals around the world. Many professionals who use Callebaut couverture chocolate use it for its workability and typical taste, which has remained consistent since 1911. Learn more about them at www.Callebaut.com 

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Smriti Malhotra chosen as the Gifted Literary Star Of 2023 by Cherry Book Awards

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Smriti Malhotra has been chosen as THE GIFTED LITERARY STAR of 2023 by Cherry Book Awards. India is a country with a rich literary heritage, and it has produced some of the world’s most celebrated authors. This article focuses on one such writer, who has made a significant impact on the Indian literary scene with their unique writing style and compelling storytelling.

 

Ms. Smriti Malhotra works as a Secretary Incharge (Project Monitoring) in a Diplomatic Mission by profession and is a writer by passion. She started writing 20 years ago while she was in school, today she is a compiler, a published author and co-author in multiple anthologies.

 

Poetry is her first love. She has bagged numerous awards for her valuable contribution to the Literature World. She won the “Best Author” (Poetry category) Award 2021 by Priyasi Publications, Women Achiever Award 2021 by Priyasi Publications, Special Mention Award 2021 by Cherry Book Awards for the category “Best Author – Poetry 2021” and Poetic Caesura Book Awards 2.0 for the category “Poetry”.

 

As destiny had something else stored for Smriti from poetry her forte changed to blogging. She started blogging – another interesting format of writing on renowned platforms like Youth ki Awaaz and Womensweb. She was an amateur in blogging when she started off in 2022 but today she has gained a lot of recognition on both the platforms. She has been upvoted for many blogs posted on Youth ki Awaaz and several have been editor’s choice too on Womensweb.

 

She is a warrior, a survivor and a diligent girl, who is working generously towards her dreams. She is associated with poetry communities on Instagram as a Judge and content writer. Owing to her love for writing, she is crazy about collecting pens and stationary items. She believes that writing is powerful and aspires to reach the hearts of millions of people through her writing. When not working, she can be found in mountains or scrolling on instagram.

 

Also Read: 5 Reasons Why Quality Education Is Necessary

 

Through their works, Digital Golgappa and Cherry Book Awards believe that our Gifted Literary Stars have not only entertained readers but also shed light on important social and cultural issues, capturing the essence of Indian life and culture in their writing.

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Meera Kathija chosen as the Gifted Literary Star Of 2023 by Cherry Book Awards

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Meera Kathija has been chosen as THE GIFTED LITERARY STAR of 2023 by Cherry Book Awards. India is a country with a rich literary heritage, and it has produced some of the world’s most celebrated authors. This article focuses on one such writer, who has made a significant impact on the Indian literary scene with their unique writing style and compelling storytelling.

 

Meera Kathija has completed her Master’s degree in English Literature and Diploma in Crech management under The Child care Development. She has published two books in one year of 2021 under the Title Love with Responsibilities and The Cupid’s Curse with Evincepub publication.

 

She has also have a part in three different anthology books as a co-author with Shashank Chetty and Konki Kamal Sharon with The Unvoiced Heart.

 

She is the recipient of an award from Spectrum Fantrixx in the Open-Letter genre for Spill The Ink Contest. From Karon Gaines, along with the Cherry Book awards I won The International Writing Contest in 2022. Recently she won Sri Aurobindo Indian Literary Award 2022.

 

Also Read: 5 Reasons Why Quality Education Is Necessary

 

Through their works, Digital Golgappa and Cherry Book Awards believe that our Gifted Literary Stars have not only entertained readers but also shed light on important social and cultural issues, capturing the essence of Indian life and culture in their writing.

Continue Reading

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Mayaa SH chosen as the Gifted Literary Star Of 2023 by Cherry Book Awards

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Mayaa SH has been chosen as THE GIFTED LITERARY STAR of 2023 by Cherry Book Awards. India is a country with a rich literary heritage, and it has produced some of the world’s most celebrated authors. This article focuses on one such writer, who has made a significant impact on the Indian literary scene with their unique writing style and compelling storytelling.

 

Mayaa SH also known as Mayaa Tai, Mayaa Di,Mayaa Audio SH, Pushpa ‘The Fire’ , Padma Of The East, Lady Robin Hood , MS Dhoni Of Writing and Lady Gandhi is a known name in Contemporary Literature .She is a Multi-National Award Winner , a six times a World Record Holder, An Artist, a Podcaster,  a Record Chart Topping International Fastest Anthology Co-Authoress and has been chosen as number 1 The Modern Literary Stars Of India, 2022 by Cherry Book Awards for making valuable contribution to Contemporary Indian Literature. She has Won In Memorable Performance in the category termed as ‘Other than English write ups “ for her appreciation of hard work , creativity and dedication in Grand Christmas Competition 2.0 which has been a world record event of the largest creative event hosted online with more than 1000+participants . Mayaa SH is a Women Empowerment Culturist and a gender equality exponent to position and contextualize her work within the 2030 Agenda for Sustainable Development.

She has depicted gender inclusivity and equality through her certifications from the United Nations and powerful writings on Feminism, Gender Equality,  Transforming Vision Into Action: Transmogrification on Transgender Community and Mental Health Awareness Topics. Her work depicts the identity,economic and social freedom of many .She has co-authored more than hundred and thirty plus anthologies with five solo books and has been aligned with more than 70  publication houses.She has been featured in several magazines and women oriented like Tejaswi -The Imperishable on Women Power and Honour including few international magazines. Her first poem “The Candle In The Wind” made her win an Award at the National Level. She navigates many women through stress by deploying talking as a medium to combat stress and fear.

 

Also Read: 5 Reasons Why Quality Education Is Necessary

 

Through their works, Digital Golgappa and Cherry Book Awards believe that our Gifted Literary Stars have not only entertained readers but also shed light on important social and cultural issues, capturing the essence of Indian life and culture in their writing.

Continue Reading
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