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Apeksha Fozdar: Entrepreneur with a Strong Passion of Revolutionizing the Business Realm

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Nobody ever said that being a leader would be easy. If you’ve taken more than a couple of steps down the path, you know that leadership comes with challenges and complications at every stage. In today’s fast-paced and competitive business environment, organization leaders are expected to do much more with less; like leading a project from inception to completion with scarce resources, short delivery deadlines, and limited budgets. All of these while maintaining utmost efficiency and not to mention preserving the growth of the team members. This is possible only if an individual possesses some important skills & competencies like teamwork, responsibility, decision making, communication, trustworthiness, ethics, and most importantly leadership. Also, according to Richards and Engle, leadership is all about articulating visions, embodying values, and creating the environment within which things can be accomplished. Apeksha Fozdar, Founder, iContent, is one such leader who truly manifests the aforementioned quote as well as context.

Apeksha is an ace leader and a dual degree holder (Masters in Digital marketing and Masters of Commerce) whose contribution has been considered instrumental in the growth of every organization with which she has been associated to date, which includes Citibank, Crisil Research, Tata Group of companies, and Smmart Training. She has achieved success by seamlessly integrating her motivational, zealous, and goal-oriented attitude with exceptional leadership qualities. With a professional experience of 15+ years in the industry, and while working under several reputed corporates, Apeksha gained a lot of experience and expertise about businesses and the code-cracking factors related to it. However, she always had a spark inside her which led her to begin her entrepreneurial journey in 2014, establishing her own organization iContent. Apeksha, in an exclusive conversation with Women Entrepreneur India, divulges her secret to success.

How iContent came into existence? Also, what is ‘Entrepreneurship’ according to you?

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While working in my previous workplaces, I learnt a lot of things, which also helped me to understand that specific treatment is required for each niche of business. The process of learning has been very natural to me. I consider it a necessity for both personal and professional career as it makes us capable of understanding and handling things in a better way in life. Also, as I was kind of very observant from the beginning, I did a need-gap analysis and realized that content writing is extremely essential for Indian clients to reach their target audience. That was the time when I decided to be at the right place, at the right time, which is ‘Entrepreneurship’, and this is how iContent was born.

For me, entrepreneurship is like – living a legacy. It comprises of lots of responsibilities and I actually like to take those responsibilities to create a better world around me. The basic traits of an entrepreneur are – ownership for their actions, responsibility for their work, healthy attitude and most importantly gratitude and care towards clients and co-workers. My endeavour is to excel in all of these traits while achieving success in the business of future that is so ahead of the curve.

Tell us about your offerings, and also the factor that differentiates you in the industry.

iContent is an organization that is predominantly involved in content writing and digital marketing. Our service portfolio includes content writing, branding, website designing, website development, and all the digital marketing operations such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Online Reputation Management (ORM), and more.

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We are positioned uniquely in the market with our 360-degree approach, because with a belief that one size does not fit all; our team of passionate content writers, digital marketers, business brains, designers, web developers, and advertising experts are able to customize the solutions to meet the requirements of our clients. Also, we offer research-based solutions that are crafted with innovation & value-addition. This is a major factor that has helped us to achieve high customer retention rate.

Mention few of the milestones that bestowed you utmost satisfaction – both as an individual and a business owner.

Though there are many milestones, I would like to mention a couple of them, which I consider as the most prominent one. As a business owner, I would say, delivering 1000 projects in a time span of five years, which also means delivering one project every single day, is a major milestone of ours.

Talking as an Individual, despite having personal and professional life, meeting a number of entrepreneurs of various niches and understanding their concern areas and translating it into digital strategies is like a passion converted into a profession for me. This is also a chief milestone, which makes me proud and about which I can boast without hesitation.

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What is waiting in the future for you and iContent?

In the coming years, we expect to enhance our service portfolio beyond regular digital marketing and content writing. The aim is to add solutions pertaining to the education realm. We also have started new Hobby venture named Hobby turtle’ that caters to some few lakh of the young and enterprising children. Apart from that, for myself plan for becoming a serial digital entrepreneur is in the pipeline.

Key Management:

Apeksha Fozdar, Founder

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A dual degree holder and a business leader, Apeksha is an individual who also has a rich experience of ten years as a seasoned content writer. She is following her passion to create a niche for herself in the business realm.

Quote: “She has achieved success by seamlessly integrating her motivational, zealous, and goal-oriented attitude with exceptional leadership qualities”Get in touch for a personal consultation on: Apeksha.icontent.co.in

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Namya Foundation organises a brilliant event of ‘ India’s Top 20 Prestigious Artist’s Award’

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ITPAA nominations started in October and got 50+ nominations throughout Asia.

 

From the 50+ nominations, the Selection Committee has selected the Top 20 Most Prestigious Artist’s Award from the different professions & communities. The show organiser was Puja Kumari & Nikita Mukherjee.

 

Namya Foundation organised this event to appreciate and recognise the talented people among us who are immensely brilliant in their own fields. People just need the right platform to showcase the jewel of talent they possess. We are providing them the appropriate platform to felicitate them and make them know their worth.

 

The Top 20 Eminent artists of India Are

𝟙. 𝔸𝕟𝕨𝕖𝕤𝕙𝕒 ℝ𝕒𝕥𝕙

𝟚. ℝ𝕖𝕖𝕟𝕒 𝕜𝕦𝕞𝕒𝕣𝕚

𝟛. ℍ𝕤𝕝

𝟜. 𝕁𝕦𝕟𝕒𝕚𝕕 𝔸𝕤𝕣𝕒𝕗

𝟝. ℙ𝕣𝕒𝕥𝕙𝕚𝕞𝕒 ℝ𝕒𝕠 𝔾

𝟞. 𝔹𝕚𝕥𝕥𝕙𝕖𝕝 𝔸𝕘𝕣𝕒𝕨𝕒𝕝𝕒

𝟟. 𝕊𝕦𝕡𝕣𝕚𝕪𝕒

𝟠. ℝ 𝕤𝕣𝕖𝕖 𝕍𝕒𝕣𝕤𝕙𝕚𝕟𝕚

𝟡. 𝕄𝕒𝕪𝕒𝕒 𝕊 ℍ

𝟙𝟘. 𝔻𝕣. 𝔸𝕒𝕣𝕥𝕚 𝕔𝕙𝕒𝕥𝕦𝕣𝕧𝕖𝕕𝕚

𝟙𝟙. 𝕂𝕚𝕣𝕒𝕟 𝕄

𝟙𝟚. 𝕊𝕦𝕡𝕣𝕚𝕪𝕒 𝕊𝕙𝕣𝕚𝕧𝕒𝕤𝕥𝕒𝕧𝕒

𝟙𝟛. 𝕊𝕒𝕕𝕒𝕗 𝕎𝕒𝕤𝕖𝕖𝕞

𝟙𝟜. 𝕌𝕡𝕒𝕤𝕒𝕟𝕒 𝕊𝕙𝕒𝕣𝕞𝕒

𝟙𝟝. 𝕄𝕠𝕟𝕚𝕜𝕒 𝕞𝕒𝕟𝕛𝕚 ℙ𝕒𝕥𝕖𝕝

𝟙𝟞. ℕ𝕚𝕧𝕖𝕕𝕚𝕥𝕒 𝔻𝕒𝕟𝕘

𝟙𝟟. 𝔸𝕟𝕜𝕚𝕥 𝕊𝕒𝕣𝕒𝕗

𝟙𝟠. 𝕄𝕒𝕟𝕚𝕤𝕙𝕒 𝕁𝕒𝕚𝕤𝕨𝕒𝕝

𝟙𝟡. 𝕊𝕒𝕟𝕚𝕒 𝕄𝕚𝕣𝕫𝕒

𝟚𝟘. ℙ𝕦𝕛𝕒𝕣𝕛𝕚𝕥𝕒 𝕊𝕒𝕣𝕜𝕒𝕣

 

 

 

 

  1. ANWESHA RATH

 

Anwesha rath is a part of a middle class family doing her graduation in integrated b. Sc + b. Ed  belong from a small but a popular town Jamsedpur. She is a junior writer, of 19 years but written more than 500 poems  today whatever she is all because of her parents gift and for their motivation and encouragement that all matters for her. She is here because of her elder’s blessings. She might  belong from a small town or middle class family but dreams huge.

Her quote is – See dream, make planning, work on it, no one can stop u to became  successful.

 

  1. REENA KUMARI

 

Reena Kumari is a resident of Begusarai district of Bihar. Her education has been done from Jawahar Navodaya Vidyalaya Begusarai. Since childhood, she likes to give interest in writing and writing poetry. She presents poetry in a way that feels belonging. Yes.. can feel the struggle of life. Every poem she wrote, when a reader reads that poem, they feel that they are feeling their life story. Those who express the story of their life in brief description are considered as poetry.

 

  1. HSL

 

Harishreelatha S. is from Tamilnadu. She uses her pen name Hsl because she thinks this name is somewhat sentimentally lucky to her. Currently she is pursuing physics degree. Writing is her passion always. She have dreamt of being a official writer to any of the magazines or movies or serials. One is achieved and rest of the two may happen in future she hopes.

 

  1. JUNAID ASRAF

 

Junaid Ashraf Kutay, an emerging poet & writer from a small village of Anantnag namely Issoo.He’s currently pursuing his bachelors in English Honours. He mainly spends his time writing & focusing upon his future goals. Since childhood, he never rejected or ran from the challenges that came in his path. He had the enthusiasm of facing the hurdles and bringing a fruitful outcome from them. Currently, He has Co-authored several beautiful Anthologies including “Your Happy Place”,“Euphoria Poetry Collection” & many more. He found words as the medium of expressing the perspective of

how he saw the world and the society. He mainly writes about the natural elements and sometimes about his own experiences

 

 

  1. PRATHIMA RAO G

 

Prathima Rao G is a student who is currently pursuing her masters along with her work doing along in an IT Firm. She is also an artist and a writer otherwise. “She ultimately became himself” was published a year back, this book is being her second love. On spending most of her teenage years in writing and journaling, she has a goof hold on her pen. Apart from participating in various anthologies and competitions, she cultivates and appreciates numerous art forms. Prathima is an introvert and feels that penning her thoughts can express her feelings in a better way.

 

 

  1. BITTHEL AGRAWALA

 

His name is Bitthel Agrawala. The writer is born and brought up in Malda, West Bengal, completed std.10 from North Point English Academy, Malda,  completed std.XII from Delhi Public School, Megacity. Currently persuing BBA from SMIT,Sikkim. Writing, singing, creativity and Art is major interest field.

He loves to learn about different cultures, travel and family.

Looking forward to grow and develop along with the rural sector of society and bring out the hidden stories for the world.

 

  1. SUPRIYA

 

Supriya is from Chhattisgarh INDIA, 24 years old!! 28 November 97s!!completed her Graduation in BIOTECHNOLOGY (Research field) from Chhattisgarh. She is passionate about  dancing, listening music, writing her thoughts,studying, travelling, playing Casio little bit, drawing and making creative things,dressing herself etc. She is fond of reading because it makes her feel she is travelling without moving her feet. She is a simple girl who believes in hard work.

 

  1. R SREE VARSHINI

 

Sree Varshini loves to write poems , short stories and quotes . She have been a co author under 400 anthologies , including 150 international anthologies. She have won Best English Writer Award for 5 times from 2021_2022. Recently , she won 1st prize  in Inter National Writing Contest 2022  among 3500 participants . Won 21st best women writer Award and 21st Century Emily Dickenson Award. Published 3 solo poetry books…

  1. FOLIAGE TWEEKS _ Published under Life world Community Publication
  2. YOUNG SPROUTS _

Published under The Writing Ethics Publication

  1. THOUGHTS OF LITERARIAN _ Published under The Opus Collosium Publication

Also she have won many prestigious awards like…All India Best Writer Award, Indestructible Writer Award, Writer’s Ink Awards, Sparkling Scribbler Award, Meritorious Star Award, and Jackhi’s Gold Star Award…

 

  1. MAYAA S H

 

Mayaa SH is driven by passion to write and compose. She has love for grammar and mental health awareness by engaging in talk as remedial navigation through any situation. She always tries to look for ways to merge the two. She is an avid enthusiast for the three C’s : Character , Charisma  and Chivalry.

Be it, writing; debating or counselling; she makes sure to dedicate time to every such field wherein the reach is extensive and dedicated towards people in order to make her dreams reach countless souls.

She is a voracious reader and loves to spend time with her pets.

Other than writing, she loves sketching, which actually introduced her to convert her ideas into writing poems. She also likes to listen to acoustic and blues music, and love to introduce people to make their dreams come true by counselling. Being an absolute homebody at heart, yet extroverted, she often fantasies herself as a TEDx Speaker inspiring millions of women all across the globe to live their dreams.

 

 

  1. DR. AARTI CHATURVEDI

 

Dr. Aarti Chaturvedi loves her profession as microbiologist and she have 2 beautiful kids.

 

  1. KIRAN M

 

Kiran have completed his B.Com (PA) Graduate. Currently he is working as Full Stack Developer Trainer. He has trained more than 500 students and help them to place in  MNC’s. He is also running 6 Starts-up. He have started his writings at age of 15. He have Co-Authored in 85+ Books, Authored  for 5 Books, Authored for 4 Published Solo Books and 5 on going Solo Books. He is also Authored 6 Academic Books. He  wrote many poems , quotes, in Hindi, Tamil, English.

 

  1. SUPRIYA SHRIVASTAVA

 

Supriya Srivastava, born on January 26th,1995 in Gorakhpur ( Up), she loves penning down her thoughts and her emotions so she started her writing career since July 20th,2022, she have done one book as a solo author and one as a compiler, she have co-authored in more than 30 anthologies with various publication.

 

  1. SADAF WASSEM

 

Sadaf Waseem is a research scholar. She did her Masters in Criminal law.

 

  1. UPASANA SHARMA

 

Upasana Sarma ,is an young entrepreneur ,influencer and Artist from Assam,India.She is the CEO of U.S Art Gallery and Bright star international book of record.She is an multi tasking women with more than 20+ awards and 7 international records.

 

  1. MONIKA MANJI PATEL

 

Monika  Manji Patel is a Chef / Teacher / Event Organizer / Entrepreneur. She is the

Owner Of Monika’s Fun Food Recipes.

Certified Chef from American Hotel & Lodging Institute.

She have done M.Com/B.Ed applied for PhD and G.Set exams.

 

  1. NIVEDITA DANG

 

Nivedita Dang have completed her masters in Zoology from Ranchi University, Ranchi, Jharkhand and Masters in Journalism and Mass communication from Birla Global University, Bhubaneswar. She have co-authored four books named ‘The Confused Mind’, ‘What God taught me in 2021’, ‘When it feels right’ and ‘Essence of Life’. All of them published in 2022. Besides, being a writer she is a song writer and composer with a youtube channel ‘Worship Warriors’. She is UGC NET qualified and intends to pursue PhD in future. She believes hard work and dedication are the stepping stones to success.

 

  1. ANKIT SARAF

 

Ankit Saraf lives in Bihar, he saw a dream where he wants to become a successful person..

 

  1. MANISHA JAISWAL

 

Manisha Jaiswal is currently working in Genpact India Pvt.Ltd. hailing from the northern part of West Bengal (howrah)

She reads, writes, at times on her Leisure time. She has a questionable mind. Her Inspirations are her

Parents Mr.Manoj Jaiswal(father) and Asha Jaiswal(mother).

 

  1. SANIA MIRZA

 

Sania Mirza is 19 years old, she is a person with infinite and limitless dreams and passion…

 

  1. PUJARJITA SARKAR

 

Pujarjita Sarkar, is an eighteen year-old, first year BTech student from Kolkata. She have been battling clinical depression and PCOS since the time she was just fifteen. Since she was thrown into a whirlpool of tragic and horrific experiences and feelings at such a tender age, on the bright side, she learned a plethora of vital life lessons which helped her get her power back, which she had lost. It was during that time that reading books, became her escape from the pain. And from that day onwards, she decided to use her love for writing, for expressing her feelings and radiating as much positivity, motivation and empowerment as possible, in the form of poems and short stories.

 

 

 

Instagram id :-

 

https://instagram.com/namya_foundation?igshid=YmMyMTA2M2Y=

 

https://instagram.com/namya_magazine?igshid=YmMyMTA2M2Y=

 

 

Gmail :- [email protected] or [email protected]

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Business

Real stories behind the indirect route to Canada.

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We Indians choose Canada because of the country’s large Indian diaspora. Because the big Indian community settled in Canada, it allows us to obtain a taste of home in addition to a better level of living. Canada is a welfare state, with easy access to healthcare and education for permanent citizens.

As the world’s second-largest country, Canada has a lot to offer travelers, and no matter what they are looking for, they will most likely find it here. But, recent times have not been favorable to us as India is one of the worst-hit countries by the COVID-19 Virus.

Fear of the disastrous second Covid-19 outbreak raging in India, as well as transmission of the extremely contagious Delta variety, prompted Canada to ban direct flights. The prohibition on direct flights from India has now been extended till August 21. The restriction, which went into effect on April 22, was set to end on July 21 but Canada has now extended the prohibition for the fourth time.

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Simran Bal is the daughter of an Indian grocer in Toronto’s Parkdale neighborhood. She has expressed concerns after her father was forced to travel to India due to an emergency.

“We’re now scared he’ll be stranded there… because he’s in a more distant place. There are already members of our family stranded there. They live in England and have already had all of their flights canceled” Bal said.

Even if you get to travel to Canada via indirect routes, the problem doesn’t end there as there are further rules and restrictions in your way as well. From August 9, fully vaccinated Americans and permanent residents will be allowed to enter Canada for non-essential travel if they finish their vaccines at least 14 days before visiting. 

Denying Indian flights has proved to be tremendously inconvenient for both Indians and Canadians. India is one of Canada’s most important friends and the country’s most significant supplier of new immigrants and international students. India accounts for 20% of Canada’s new permanent residents. Indians account for 30% of all new international students in Canada. Nearly 1.4 million Canadians classified themselves as being of Indian ancestry in the 2016 Census. 

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As the government there has imposed restrictions on direct flights from India, we have to take indirect routes to reach Canada, and get checked for the Coronavirus in a “third country.” This is because the Covid-19 molecular test report from India is not accepted in Canada.

Those of you who tested positive for Covid-19 in the past and plan to fly from India to Canada must now produce documentation of a coronavirus positive test performed 14 to 90 days before departure. Travelers may also be required to seek entrance into a third nation and stay there for at least 14 days. In addition to putting Indian passengers in a 14-day quarantine, several countries may refuse to let them in if they have tested positive for Covid-19 in the past. There’s also the possibility that they’ll be sent back to where they started.

Rachna Shah is an Indian studying at a prestigious university in Canada. She visited India to meet her family members who live in India currently but for a few days, she got to know that Canada has banned direct flights from India. She had to go to Canada for some urgent work related to her University so she decided to travel to Canada via a third country route. She chose to go to Canada via the Maldives but that didn’t prove to be a good decision for her as she was asked to stay in quarantine for 14 days before allowing her to travel further to Canada.

“I was left with no other option and it was urgent so my family asked me to go via an indirect route but that backfired badly”, she said. “When I reached there, instead of going to Canada, I spent 14 days in quarantine and it was really annoying and depressing at the same time. My family was so worried about me but there was nothing we could do”

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Additionally, not all major airlines in these ‘third countries’ offer Covid-19 testing, so travelers may need to go elsewhere once they arrive. The revised COVID-19 restrictions enforced by Canadian authorities have contributed to the already-existing difficulties faced by Indian passengers seeking to visit the nation for professional, educational, professional, or other purposes. Some nations may place you in quarantine for a minimum of 14 days following their arrival. This might even cause you to miss your deadlines and increase your costs.

Kishore Sharma works as a sales executive for a famed corporation. He visited India last year for the funeral of a relative. During his visit, he was affected by corona. He was bound to stay in India till he recovered. Even after his recovery, he was not allowed to return to Canada because the administration did not accept Kishore’s medical reports. Because of Covid and the new rules and regulations enacted by the government in response to the Covid crisis, Kishore was unable to return to Canada for urgent business-related work. He expressed his dilemma by saying: 

“I suffered a major loss. It was difficult to sit and watch your career suffocate”.

We have already been suffering a lot due to the spread of corona in our country, and now the new rules and restrictions have added to our burden and problems even more. Many of us who need to travel to Canada for some urgent reason have to wait for at least 15 days even after taking a third-country route to reach Canada. All in all, we can say that there are myriads of stories behind the people’s decision to travel to Canada via indirect routes, especially in recent times.

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For more information you can visit our website and social media channels:

 Website: www.countrytoursandtravels.in

Facebook: www.facebook.com/countrytoursandtravels/

LinkedIn: www.linkedin.com/company/country-tours-and-travels

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Startup Yulu raises $82 million in Series B funding.

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