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Pixelo’s Story: Driving B2B Sales During the Pandemic

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In early 2020, the world changed. Who could have foreseen that groundbreaking campaigns would be rendered futile by the outbreak of Covid-19? While the Ad market was estimated to grow by $865 billion USD by 2024, the onset of the pandemic hit a pause on many marketing campaigns, especially for  B2B Businesses, who saw a 66% decrease in global marketing spend.  This changing environment called for  new ideas, innovation, and powerful execution, which resulted in the birth of new-age digital solutions providers like Pixelo Digital.

How It All Began

The post-Covid era witnessed a Digital Migration wherein virtual meetings became the lifeblood of businesses – enabling them to function and even prosper at a time when in-person contact was largely  impossible. Zoom & Google Meet had emerged as the two most popular platforms during lockdown for companies to connect with their teams as well as their clients.

While Pixelo Digital was initially envisioned as an agency offering impact-oriented UX/UI design solutions for clients, the onset of the pandemic, lockdowns, and shutting down of offices across the globe, and the shift to virtual workspaces presented Pixelo with an opportunity to offer a creative B2B Marketing solution to help brands by engaging their prospects and booking virtual sales meetings.

Pixelo’s approach consists of personalized omnichannel prospecting over Email, LinkedIn, Calling and Paid Marketing, ensuring higher brand recall and, most importantly, building a sales pipeline and new opportunities for its clients. 

Three months into its existence, Pixelo introduced its first B2B marketing solution, White-label Appointment Setting. This has become its flagship offering, trusted by brands such as LTI, SAP,  Lenovo, UpGrad, Sofy, OSF, Vector, NeoSoft, and many more. Since Sept 2020, Pixelo has grown a client base of over 30 brands and has emerged as a  new-age leader in the Demand Generation space. 

Vision and Hustle

Meet the man behind the idea and the hustle, Sunil Arya – Founder & CEO at Pixelo Digital. An MBA Marketing graduate from SIBM, Sunil has 10+ years of experience in the field of B2B Marketing & Digital Advertising. Before Pixelo, Sunil was responsible for scaling Demand Generation for brands like Jio Haptik, Quantiphi, and CRIF in the North American and European markets.  

“Our core focus over the past year has been enabling B2B businesses with the right sales opportunities and improving ROI. Our Account-based Marketing and Personalized outreach solutions have helped brands scale up their revenue pipeline and improve deal closure in record time. Our solutions have delivered 60% higher ROI as compared to other marketing paid ad platforms like Google and  Linkedin.Our customers do realize the value we have been seeing positive demand for our offerings’, says Sunil.

What next? 

Having booked 5000+ meetings with key decision-makers across the globe, Pixelo renders diverse B2B Marketing solutions to its partners that include: 

  • B2B Appointment Setting and ABM
  • B2B Database Solutions and Intel
  • Performance Marketing

‘’From working with a handful of clients to growing a customer base of over 30 brands in a year has been a tremendous journey and a proud accomplishment for everyone at Pixelo. We’re looking forward to scaling our solutions and adding more depth with technology and innovation. This along with creating a  great workplace and hiring great talent is always our focus. We’re looking forward to adding value to the B2B Marketing fraternity and bringing a positive change.’’ says Sunil, reflecting on his journey and future. 

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CYBER EXPERT MIEET SHAH SOLVES MORE THEN 1500 CYBER CRIME CASES.

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In the era of digitalisation there are tons of people of being victimised where Cyber Expert Mieet Shah is helping them with unique solutions towards such crimes. Mieet Shah completed his doctorate in Cybersecurity at his young age and using his expertise in solving various types of cybercrimes and tracking cyber criminals and making justice to the victims of such crime which makes Dr.Shah is one of the leading Cybersecurity Experts in India.

Recently Dr.Shah has created a record by solving more then 1500 cybercrimes successfully. He was recently awarded with “International Fame Award” by bollywood actor Sonu Sood for his remarkable work. Also he had been published in more then 250 national and international media.

We are greatful to have such young and dynamic personality in our country.

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Empowering Plus Magazine staunts to be the talk of the town with “Empowering Award 2022”

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It is not an alienated fact that Body diversities that women possess was something that was rarely made a focal point in the fashion spreads and advertising sector. Thereby, making it seem unusual even when it is an ordinary trait and germinating self doubt among women. From a very early age, they are taught to meet the unattainable beauty standards that society has set for them. They are expected to have no body hair, have a flat stomach, always smell like daisies and roses, and be the embodiment of a Barbie. It is challenging to live up to something that is so unachievable, particularly starting at a young age like three. It can be intellectually and physically taxing to have a normalised yet remarkable societal meaning pounded into you from the moment you are born. One such name that is tirelessly working in the same realm is “Empowering Plus”, India’s first plus-size fashion magazine.

With the intent to focus on empowering women in general, including plus-size women, independent of “Body Image Issue”, this magazine was established by Somwya Sharma. It covers fashion and lifestyle problems that affect women of all ages in their unique and informative stories and features. Recently, the magazine became a front-runner again by organising India’s first plus size award show named , “Empowering Award 2022” in Dr. Zombie, Connaught Place. The show was organised at a grand level and was a complete success with Avneet Kaur, Shreya Tyagi, Anjali Kapoor, and Tunisha Khandkabose as the cover models of it. Brijesh Goyal who is the National Chairman- Chamber of Trade & Industry (CTI) and the Member of Delhi Govt – Economic & Financial committee also witnessed this grand occurrence as the chief guest. The event staunted a stir advocating for body positivity and “self-love”.

The sole purpose behind this event was to spread the message that to fulfil a divine destiny, a perfect physique is not necessary. Being thin or a size zero should never be seen as the definition of beauty. There are many distinct body types and shapes, each with its own equilibrium. Being fit and healthy is more important than being thin. Talking about the same, the Editor-In-Chief of Empowering Plus, Somwya Sharma who is also a Fashion Designer stated, “The cause behind organising this event was that I have often felt that there are extremely high societal expectations for women that must stop being imposed on us. It develops early self-hatred and confidence issues. Because it is not natural, self-love is a path less taken. It might be challenging to accept oneself in a society where everything is based on appearance and clothing. We frequently become enraged with our bodies when they don’t behave or appear the way we want them to.Hence, this event helps women with plus sizes cherish their bodies and accept it the way it is.”

Empowering Plus is very well versed with the fact that body image issues can have a significant impact on many facets of a person’s life. Naturally, this also indicates that having a positive body image can benefit one’s overall welfare and mental and physical health. This magazine specialises in Messy size fashion decodes and delivers stories of women of all shapes and sizes which not only makes them heard but also provides hope to them who have similar stories. It is demonstrating to the masses that having physical flaws and blemishes does not make one more or less beautiful. Instead of avoiding them or retouching them, a person should embrace them.

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Digital Shout: – All in One Solution in Digital Marketing

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In today’s visual world, you need to make sure you communicate with images as well as you do with words. We offer our clients a comprehensive suite of services to software product companies across all stages in the product life cycle, from product ideas to obsolescence. We have put together a team of highly qualified engineers, designers, programmers, and developers who can think exponentially, ahead of the curve for those brilliant applications that come in line with the maximum user expectation. Digital Shout services assure customers of good software quality, reduce product development costs and reduce time-to-market. We consistently deliver these results through a combination of technology expertise, tools, and processes.

Branding that makes you feel special in an ordinary world.

● Professional Management.
● Building A Strong Relationship with Customers.
● Clarity In Specific Target Audience.
● Design That Is Etched In Your Customer’s Mind.
● Reasonable Prices.

We believe in the prospect of a bright future because it can be achieved through hard work and dedication. We lend a hand in turning your ideas into reality in a more fruitful way and taking into account their predictions and understanding their marketing and sales strategies, to which we apply our technical expertise as a leader in Digital Marketing and Company website development to create their own existing business.
DIGITAL MARKETING THAT MATTERS

Social Media Marketing: –
Social Media Marketing Services are all over the place however do you understand what works for your business? That is the reason we’re here. From paid advertisements to content showcasing and web-based media, our advanced specialists convey arrangements that have an effect. Regardless of whether you are a private company or a huge undertaking, we offer plenty of advanced showcasing answers for suit all your necessities

Search Engine Optimisation:
We are dedicated to acquiring the best-class Website design enhancement administrations to rank your business high on Google. Our group of Search optimization Specialists, content essayists, proficient engineers, and planners have the correct blend of modern mastery and abilities to carry compelling outcomes to dispatch your online presence.

Website Designing:
We make a website fundamentally which shows your organization essentially on the Web. In this manner, it’s vital to build up a site that sends the correct message to your clients and keeps up your image picture. We have a group of Expert and Business Web specialists to assist you with developing your online business.

Pay Per Click (PPC):
Digital Shout is a leading PPC company in Hyderabad that has shown results rather said. Our recipe for transformation begins with a one-on-one meeting with the client. We prefer talking business benefits to buzzwords. Digital Shout emphasizes more on the user experience instead of the search engine. Because Google loves you only when everyone else does.

Online Reputation Management:

Online reputation is an integral part of digital promotions. It is important to build a b Implementing email marketing strategies for your company is like breaking out your old FM radio when streaming your favourite song favorite to your mobile device. There is no guesswork involved. Strategies are tested continually to measure results in order to see what’s working and what isn’t.

Email Marketing:

Implementing email marketing strategies for your company is like breaking out your old FM radio when streaming your favorite song straight to your mobile device. There is no guesswork involved. Strategies are tested continually to measure results in order to see what’s working and what isn’t. This is the way of email marketing. To rephrase it, a way of email marketing is when you have a highly skilled digital marketing agency like Digital Shout executing the email marketing activities for your brand or business.

We absolutely love learning about our clients and the opportunity to meet together and brainstorm on your business is something that we live for. Those meetings are both fun and relaxed as well as productive as we ask the key questions that mine out what’s important to you and the marketing challenges you are trying to solve.
Getting to know your unique organization is the starting point to any recommendations or pricing of work for your branding campaign or project. We believe that it just makes sense to get to know you and your business first before we offer up a plan full of recommendations or price out a detailed scope for your project. Here are some of the initial questions we ask to learn more about who you are and what makes your business unique.

Contact us:
Website: https://digitalshout.in/
Mail: [email protected]

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