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Making Preschool Marketing Easy!

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The preschool market in India is expected to grow by USD 735.13 million during 2021-2025, according to the new report from Technavio. In addition, the report projects the market to accelerate at a CAGR of almost 8%.

With almost a decade of experience in the preschool domain, Sanket Phadke, the founder of Creative31minds, has always been a firm believer in the rise of the preschool industry in India. The above report clearly confirms his belief. Sanket Phadke is also a Preschool Coach for all aspiring and seasoned preschool owners. He is on a mission to help 10,000 women entrepreneurs to start, grow, and manage their preschool business by 2030.

Last year he published a blueprint titled 30 Admissions in 90 Days, a structured strategy to achieve 30 admissions in 90 days for preschools. This blueprint has helped more than 250 preschool owners to grow their enrollment count. You can download the 30 admissions in 90 days PDF here.

Sanket unflinchingly believes in the quote by Tony Robbins, “Energy flows where attention goes.” To succeed as a preschool owner you need to do everything that aligns with the path of your success. Sanket guides preschool owners to use social media platforms to their advantage and establish their footing safely and firmly in the competitive early childhood education industry. His tried, tested, and successful marketing strategies make him the most trusted, dependable, and reliable guide to every aspiring preschool owner to take the necessary steps towards success.

Currently, Creative31minds is associated with 120 preschools & 30+ preschool brands across India. The education industry was the worst hit during the pandemic, but Sanket’s patient, calm and positive approach helped his clients to sail through the rough patch. His social media marketing tips on surviving the lows, made his clients remain hopeful.

Sanket’s timely advice of using social media wisely and effectively during the pandemic proved to be very useful to his clients. Preschools have a small target market of less than a 2 km to 2.5 km radius and thus Facebook, Google Business, and Instagram are the best social media platforms to be optimized. Facebook pages are great marketing tools for preschools as they allow you to target the exact audience in a radius of as little as 1 km. The target audience for a preschool is parents between the age group of 25 to 35 yrs and this group is very active on Facebook and Instagram.

Similarly, Google Business is your online address on the web. As per an online survey conducted by Creative31minds, 80% of inquiries generated in the year 2019 were through google search, and thus optimizing your google business listing is one of the most important things to do when it comes to online marketing.

At Creative31minds a team of 10 dedicated, efficient and creative individuals ensures every client is offered the best service. They provide you with a dedicated designer, social media manager, and a content writer. Their services include 10 parent engaging posts, unlimited artwork requests, event updates, and regular photo & video uploads on Facebook through their mobile app called CreativeConnect.

Through his Youtube channel “PreschoolCoach”, Sanket wishes to guide aspiring preschool entrepreneurs to grow their preschool business with the knowledge he has accumulated over the years of being in the industry.


https://bit.ly/3le90TA

https://www.youtube.com/channel/UCwOZICvh-LbDsLB1ni7xJCQ/videos

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ThePetnest: The perfect home of care for your pets

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Pets are always considered an important part of a family and they need care too, but as most people are busy with their daily work, so they can’t take proper care. And it is a big concern for everyone that ho will take care of their pets when they are not at home or they are not available to take care of their own pets. With time there have been many developments in this field and there are many pet stores that normally take care of pets, but ThePetnest is something different from others. ThePetnest is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy pet care services across India.

ThePetnest is a Noida Based Pet Care tech Marketplace. It is a One-Stop Platform For Pet Care services like Pet Grooming, Dog Training and Vet on Call Across 24+ Cities in India. Vivek Kumar and Chandrakant said in a statement, “With the Exponential Rise in Pet Adoption, the pet care market is growing at a fast pace in India. The Petcare industry is here to grow and sustain, while we need a platform which can cater to provide 360-degree pet care solutions to make the industry more organized ThePetnest has created a platform to meet all the industry demands and take the Indian pet care market to the next level. We take care of your pet as they are part of our own family. And we ensure that your pet is happy, and healthy and must stay as sweet as ever. But it’s now not just about pet love. ThePetnest is likewise devoted to creating pet care safe, smooth, and affordable so that everyone can revel in the unconditional love of a pet.

Currently, Thepetnest has 520+ Pet Groomers, 160+ Dog Trainers and 200+ Veterinary doctors across India. And this is not enough as we are well experienced in providing the best services to your pet by taking care of them and treating them wisely so that they. ThePetnest donates a part of their every service to pet NGOs & Rescue shelters through this program and additionally offers meals to shelter dogs in India.

The company said that as it grows, Thepetnest plans to support pet parents as they navigate all aspects of pet care services, including the decision of bringing home a pet, pet boarding and dog walking, fulfilling all primary needs for the pet. The 2 years, the long bootstrapped firm is touted to have 1 lakh customers with a repeat rate of 34%. ThePetnest aims to have 2 lakh users on its platform by the end of this year. ThePetnest has got your back in taking care of your pets and you can simply contact me if you need any type of help.

http://thepetnest.com/

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“I am not what I am…” – (From the eyes of Blockchain)

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The title best describes my personal tragedy, which I have endured every day since I came into being. Indulge me, please, while I try Brancusi’s and Michelangelo’s subtractive sculpture approach of carving out ‘what am not’ until I set free the true angel of a tech that I am.

I am not a Bitcoin..

I am not an Ethereum..

I am definitely not a Crypto..

I’ll never be a Metaverse.. 

I am not an NFT.. 

I am not some play to earn game..

I am not some anonymous database..

I am neither Luna nor Terra..

And I am certainly not responsible for the recent near-collapse of the crypto world.

Phew! Finally, maybe, the real me has started to emerge. Stay with me for a bit longer, and I promise you will see who I really am.

I am an immutable, tamper-proof humble ledger, using an infinitely extendable chain of blocks, enabling time-stamped storage of different kinds of records and transactions. From the data’s provenance and through its perpetual continuance, I stand guard to its perfect auditable history. 

So let me begin from the very beginning. I was born in 1991. 

Haber & Stornetta laboured on solving the problem of the immutability of digital records. While evolving the solution around hash functions and time-stamped digital certificates, they realised that such a process could be open to subversion, either by corruption or by fraud. 

Therefore, a way to distribute the trust by creating multiple certifiers of a timestamp was worked upon. And there it was, the first glimpse of “me, the blockchain”. 

Oh! I almost forgot to mention Satoshi Nakamoto. No, I don’t intend to indulge in the mystical riddle of his identity because remember, it’s me who we are setting free here.  

Satoshi Nakamoto’s paper on Peer-to-Peer Electronic Cash System proposed to layer me with a transaction system that didn’t rely on third parties and prevents double-spending through a peer-to-peer(P2P) network with public registration of all transactions that cannot be corrupted or reversed. It was a purely P2P version of an electronic cash transfer system allowing online payments to be sent directly from one party to another without going through a financial institution. According to him, the entire network could be modified through a voting system between nodes. Each node votes with its CPU power, and as long as the majority of the network consists of honest nodes. The entire system remains incorruptible.

Now some say that I was layered with an extreme liberal bent of mind requiring no intervention/control/ regulation, emphasising autonomy and the protection of rights, not only against the state but also against any private economic actors/regulators, including businesses. I prevent myself from expressing my opinion on the issue. Still, I would not shy away from admitting that I work under a layered architecture with innumerable possibilities and unfortunately, that is both my strength as well as weakness.

You layer me with legal and regulatory engineered intelligent contracts (read code), and I work in compliance with the law of the land without requiring any specific regulations for myself.  

You Layer me with advanced analytics. I can offer supply chain managers a path to digitising the prevention and detection of financial crime. 

Unfortunately, I have also been layered with greed, fraud and corruption. From Squid to Lunar and Terra, and many more have sucked away investors’ money. Still, somehow people are losing their confidence in ‘me’ as a technology instead of peeling off these layers on top of me and analysing the same. 

I can be a beast when the layers above me make me into it, but when you peel off the same, the heart of the beast is still purely secure and untarnished data. 

Once the world understands me, their trepidation towards me will dissipate. 

“I am Blockchain” I am not a threat to anyone. Rather I am the last frontier of Security that everyone was looking for, to secure their Assets.

I am Blockchain – if used correctly, I can create trust where none exists, be the connection in a disconnected world, go where no one dares to go, and be the force that binds different ideologies for a common Goal….

Tapan Sangal: 

An Indian citizen, an enthusiastic visionary, focused on the virtual world with a difference. Positively working towards building a virtual platform baring a society driven by culture-rich creativity, art, and talent in this vivid world. Driven towards unfurling the augmented reality to greater horizons potentially to shape our future.

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How This New Age Start-Up Has Revolutionized The Laundry Industry

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A laundry start-up, Tumbledry, that started just three years ago has come to the forefront as India’s largest laundry & dry clean chain. The promising brand is burgeoning all across the nation with 250+ live stores spread across 82 cities and is on its way to being a household name for laundry solutions.

Gaurav Teotia, Business Head & Co-Founder, Tumbledry, shared, “We had a vision of becoming India’s largest laundry & dry clean chain by 2022 and today we have turned it into reality. Today we have a strong presence in 25 Indian states covering all major cities. Be it metros like Delhi, Mumbai, or Bangalore, Tier 2 cities like Meerut and Varanasi or Tier 3 cities like Bhagalpur, Asansol, or Rudrapur, you will find our stores everywhere.

On being asked about Tumbledry’s journey so far, the Co-Founder & Director of Tumbledry, Gaurav Nigam, said, “We started 3 years ago in April 2019 with an aim to solve laundry woes of urban India. Our first store in Noida achieved operational break-even in just 3 months from its start and we expanded at a rapid pace. Around this time Covid hit the world hard. When other mainstream businesses were sinking, our strategically planned laundry business model not only survived but grew exponentially, even during the lockdowns in 2020 and 2021. Over the last few quarters, we are adding 20-25 new partners every month and at the same time, our existing partners are also opening more franchise stores with us after realizing the potential of our successful franchise business model. 15% of our franchise partners have already opened their 2nd or more stores in their area with us. 36% of our total stores are owned by these 15% partners alone.”

The newly-established brand which is already a behemoth in the laundry industry is backed by a team of industry veterans from reputed companies like Airtel, Reliance, Perfetti and Lava and IIT-IIM alumni.

Crediting the success of Tumbledry to various elements, Gaurav Nigam said, “We strongly abide by our business principles focused on customer convenience, high-quality service and trustworthiness.

To ensure high quality we have employed World’s best Swedish machinery. While we use globally acclaimed organic German chemicals for general purposes, we have also developed proprietary chemicals for treating 65+ indigenous stains of Haldi, Henna, etc. in our RND labs. Because of our unmatched quality, we already have a community of 2 lacs+ regular customers PAN India and their number is increasing every day.

Another most important factor that keeps us growing is adaptability. As a business, we never refrain from accepting our mistakes. And after acknowledging them we adapt fast to get better. 

For example, we started as a “laundry only” organization and used to outsource our dry-clean orders. This caused quality issues in service. So, we took up dry-cleaning too and it improved our service quality to a great length. 

Next, from only offline marketing, we went to both offline and online modes of marketing to leverage the benefits of digital platforms. And, today 70% of our customers are reaching us via digital modes. 

Initially, we had a compact CRM but now we have an integrated suite of store CRM, call-centre CRM, runner app and a customer app.”

The brand holds higher aims of reaching every urban household by 2026 with 1000+ live stores. Out of these, around 500+ stores will be present in Tier 2 & Tier 3 cities. Already having a strong national footprint, the brand is well on track to fulfilling its aim.

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