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Iffort Bags Two Awards at ACEF, 11th Global Customer Engagement Forum & Awards.

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Goregaon East, Mumbai 2nd May, 2022 – Iffort, a digital-technology and marketing firm specialising in online branding and marketing communication for its client’s digital growth has won the 2022 ‘Creativity for Creation’ award for ATS in the online marketing segment. In addition, the company also procured the ‘Successful use of Technology’ award for FITZE in the social media app segment at the 11th ACEF Global Customer Engagement Awards.

This year’s ACEF Global Customer Engagement Forum and Awards were held at the Westin Hotel ( Ballroom) Goregaon East, on April 29th 2022. ACEF awards are designed to celebrate unique and effective client solutions while also highlighting the importance and scope of the final solutions provided.

The forum prides itself on the validity of the award as a testament to the founders’ expertise, ingenuity, and vision. The awards aim to solely honor the fearless and forward-thinking communicators setting new benchmarks for digital initiatives. The winners were shortlisted exclusively on the basis of most deserving participants for their innovation and hard work in driving responsible business.

For Creativity for Creation, Iffort created an immersive and innovative UI/UX website design for ATS, a premier real estate building firm in India. The ideation process was orchestrated around communicating the brand’s message and vision in the most compelling, powerful and creative way that appeals to the customer psyche effectively.

Iffort’s meticulous conceptualization from ideation to launch of a fitness tracking app for FITZE, advanced Iffort towards its second win at the ACEF forum under the category of ‘Successful use of Technology’. FITZE, Dubai’s leading fitness, tech, and wellness startup that incentivizes its users to earn coins and get rewards for every move they make. The idea was incorporating health and fitness into the day to day lives of the residents. Iffort converted this idea into a reality by playing a pivotal role in product ideation, development & launch of the app for iOs and Android users.

Expressing delight on the achievement, Daksh Sharma, Co-founder at Iffort said “As Iffort moves into its 13th year of presence in the digital-technology industry, this win helps us bring one step closer to our values of Building, Growing and Engaging businesses and scaling them beyond boundaries.”

Sunny Jindal, Co-founder at Iffort said “The achievement recognizes Iffort’s stride of 13 years to excel in stipulating and delivering to our client’s expectations with technology-driven solutions. This positive nudge will help us evolve and broaden our tech capabilities to provide breakthrough solutions to the ever-changing business landscape”.

About ACEF

ACEF, a program founded in 2012 by a team of professionals from India, Sri Lanka,  Singapore, US, Australia, and UAE is focused on Customer Engagement Activities, Branding, Marketing, CSR, Rural Marketing, Properties (Hospitality & Real Estate), and HR. With the mission to assist in the discovery of new trends, best practices, and case studies in order to have a better understanding of where the industry is headed. ACEF also gives us an insight into building brand recognition, increasing sales, and enhancing employee morale. For companies and marketers, our platform has proven to be a defining moment and an opportunity to be rewarded.

About Iffort

Iffort is a high-performance digital technology services firm helping organizations scale their product & service offerings focused on ROI. Based out of Delhi-NCR, India the company handles a spectrum of global clients in the verticals of health-tech & pharma, publishing, real estate, education and more. For more information, please visit the company website www.iffort.com.

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ThePetnest: The perfect home of care for your pets

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Pets are always considered an important part of a family and they need care too, but as most people are busy with their daily work, so they can’t take proper care. And it is a big concern for everyone that ho will take care of their pets when they are not at home or they are not available to take care of their own pets. With time there have been many developments in this field and there are many pet stores that normally take care of pets, but ThePetnest is something different from others. ThePetnest is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy pet care services across India.

ThePetnest is a Noida Based Pet Care tech Marketplace. It is a One-Stop Platform For Pet Care services like Pet Grooming, Dog Training and Vet on Call Across 24+ Cities in India. Vivek Kumar and Chandrakant said in a statement, “With the Exponential Rise in Pet Adoption, the pet care market is growing at a fast pace in India. The Petcare industry is here to grow and sustain, while we need a platform which can cater to provide 360-degree pet care solutions to make the industry more organized ThePetnest has created a platform to meet all the industry demands and take the Indian pet care market to the next level. We take care of your pet as they are part of our own family. And we ensure that your pet is happy, and healthy and must stay as sweet as ever. But it’s now not just about pet love. ThePetnest is likewise devoted to creating pet care safe, smooth, and affordable so that everyone can revel in the unconditional love of a pet.

Currently, Thepetnest has 520+ Pet Groomers, 160+ Dog Trainers and 200+ Veterinary doctors across India. And this is not enough as we are well experienced in providing the best services to your pet by taking care of them and treating them wisely so that they. ThePetnest donates a part of their every service to pet NGOs & Rescue shelters through this program and additionally offers meals to shelter dogs in India.

The company said that as it grows, Thepetnest plans to support pet parents as they navigate all aspects of pet care services, including the decision of bringing home a pet, pet boarding and dog walking, fulfilling all primary needs for the pet. The 2 years, the long bootstrapped firm is touted to have 1 lakh customers with a repeat rate of 34%. ThePetnest aims to have 2 lakh users on its platform by the end of this year. ThePetnest has got your back in taking care of your pets and you can simply contact me if you need any type of help.

http://thepetnest.com/

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“I am not what I am…” – (From the eyes of Blockchain)

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The title best describes my personal tragedy, which I have endured every day since I came into being. Indulge me, please, while I try Brancusi’s and Michelangelo’s subtractive sculpture approach of carving out ‘what am not’ until I set free the true angel of a tech that I am.

I am not a Bitcoin..

I am not an Ethereum..

I am definitely not a Crypto..

I’ll never be a Metaverse.. 

I am not an NFT.. 

I am not some play to earn game..

I am not some anonymous database..

I am neither Luna nor Terra..

And I am certainly not responsible for the recent near-collapse of the crypto world.

Phew! Finally, maybe, the real me has started to emerge. Stay with me for a bit longer, and I promise you will see who I really am.

I am an immutable, tamper-proof humble ledger, using an infinitely extendable chain of blocks, enabling time-stamped storage of different kinds of records and transactions. From the data’s provenance and through its perpetual continuance, I stand guard to its perfect auditable history. 

So let me begin from the very beginning. I was born in 1991. 

Haber & Stornetta laboured on solving the problem of the immutability of digital records. While evolving the solution around hash functions and time-stamped digital certificates, they realised that such a process could be open to subversion, either by corruption or by fraud. 

Therefore, a way to distribute the trust by creating multiple certifiers of a timestamp was worked upon. And there it was, the first glimpse of “me, the blockchain”. 

Oh! I almost forgot to mention Satoshi Nakamoto. No, I don’t intend to indulge in the mystical riddle of his identity because remember, it’s me who we are setting free here.  

Satoshi Nakamoto’s paper on Peer-to-Peer Electronic Cash System proposed to layer me with a transaction system that didn’t rely on third parties and prevents double-spending through a peer-to-peer(P2P) network with public registration of all transactions that cannot be corrupted or reversed. It was a purely P2P version of an electronic cash transfer system allowing online payments to be sent directly from one party to another without going through a financial institution. According to him, the entire network could be modified through a voting system between nodes. Each node votes with its CPU power, and as long as the majority of the network consists of honest nodes. The entire system remains incorruptible.

Now some say that I was layered with an extreme liberal bent of mind requiring no intervention/control/ regulation, emphasising autonomy and the protection of rights, not only against the state but also against any private economic actors/regulators, including businesses. I prevent myself from expressing my opinion on the issue. Still, I would not shy away from admitting that I work under a layered architecture with innumerable possibilities and unfortunately, that is both my strength as well as weakness.

You layer me with legal and regulatory engineered intelligent contracts (read code), and I work in compliance with the law of the land without requiring any specific regulations for myself.  

You Layer me with advanced analytics. I can offer supply chain managers a path to digitising the prevention and detection of financial crime. 

Unfortunately, I have also been layered with greed, fraud and corruption. From Squid to Lunar and Terra, and many more have sucked away investors’ money. Still, somehow people are losing their confidence in ‘me’ as a technology instead of peeling off these layers on top of me and analysing the same. 

I can be a beast when the layers above me make me into it, but when you peel off the same, the heart of the beast is still purely secure and untarnished data. 

Once the world understands me, their trepidation towards me will dissipate. 

“I am Blockchain” I am not a threat to anyone. Rather I am the last frontier of Security that everyone was looking for, to secure their Assets.

I am Blockchain – if used correctly, I can create trust where none exists, be the connection in a disconnected world, go where no one dares to go, and be the force that binds different ideologies for a common Goal….

Tapan Sangal: 

An Indian citizen, an enthusiastic visionary, focused on the virtual world with a difference. Positively working towards building a virtual platform baring a society driven by culture-rich creativity, art, and talent in this vivid world. Driven towards unfurling the augmented reality to greater horizons potentially to shape our future.

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How This New Age Start-Up Has Revolutionized The Laundry Industry

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A laundry start-up, Tumbledry, that started just three years ago has come to the forefront as India’s largest laundry & dry clean chain. The promising brand is burgeoning all across the nation with 250+ live stores spread across 82 cities and is on its way to being a household name for laundry solutions.

Gaurav Teotia, Business Head & Co-Founder, Tumbledry, shared, “We had a vision of becoming India’s largest laundry & dry clean chain by 2022 and today we have turned it into reality. Today we have a strong presence in 25 Indian states covering all major cities. Be it metros like Delhi, Mumbai, or Bangalore, Tier 2 cities like Meerut and Varanasi or Tier 3 cities like Bhagalpur, Asansol, or Rudrapur, you will find our stores everywhere.

On being asked about Tumbledry’s journey so far, the Co-Founder & Director of Tumbledry, Gaurav Nigam, said, “We started 3 years ago in April 2019 with an aim to solve laundry woes of urban India. Our first store in Noida achieved operational break-even in just 3 months from its start and we expanded at a rapid pace. Around this time Covid hit the world hard. When other mainstream businesses were sinking, our strategically planned laundry business model not only survived but grew exponentially, even during the lockdowns in 2020 and 2021. Over the last few quarters, we are adding 20-25 new partners every month and at the same time, our existing partners are also opening more franchise stores with us after realizing the potential of our successful franchise business model. 15% of our franchise partners have already opened their 2nd or more stores in their area with us. 36% of our total stores are owned by these 15% partners alone.”

The newly-established brand which is already a behemoth in the laundry industry is backed by a team of industry veterans from reputed companies like Airtel, Reliance, Perfetti and Lava and IIT-IIM alumni.

Crediting the success of Tumbledry to various elements, Gaurav Nigam said, “We strongly abide by our business principles focused on customer convenience, high-quality service and trustworthiness.

To ensure high quality we have employed World’s best Swedish machinery. While we use globally acclaimed organic German chemicals for general purposes, we have also developed proprietary chemicals for treating 65+ indigenous stains of Haldi, Henna, etc. in our RND labs. Because of our unmatched quality, we already have a community of 2 lacs+ regular customers PAN India and their number is increasing every day.

Another most important factor that keeps us growing is adaptability. As a business, we never refrain from accepting our mistakes. And after acknowledging them we adapt fast to get better. 

For example, we started as a “laundry only” organization and used to outsource our dry-clean orders. This caused quality issues in service. So, we took up dry-cleaning too and it improved our service quality to a great length. 

Next, from only offline marketing, we went to both offline and online modes of marketing to leverage the benefits of digital platforms. And, today 70% of our customers are reaching us via digital modes. 

Initially, we had a compact CRM but now we have an integrated suite of store CRM, call-centre CRM, runner app and a customer app.”

The brand holds higher aims of reaching every urban household by 2026 with 1000+ live stores. Out of these, around 500+ stores will be present in Tier 2 & Tier 3 cities. Already having a strong national footprint, the brand is well on track to fulfilling its aim.

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