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“I am not what I am…” – (From the eyes of Blockchain)

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The title best describes my personal tragedy, which I have endured every day since I came into being. Indulge me, please, while I try Brancusi’s and Michelangelo’s subtractive sculpture approach of carving out ‘what am not’ until I set free the true angel of a tech that I am.

I am not a Bitcoin..

I am not an Ethereum..

I am definitely not a Crypto..

I’ll never be a Metaverse.. 

I am not an NFT.. 

I am not some play to earn game..

I am not some anonymous database..

I am neither Luna nor Terra..

And I am certainly not responsible for the recent near-collapse of the crypto world.

Phew! Finally, maybe, the real me has started to emerge. Stay with me for a bit longer, and I promise you will see who I really am.

I am an immutable, tamper-proof humble ledger, using an infinitely extendable chain of blocks, enabling time-stamped storage of different kinds of records and transactions. From the data’s provenance and through its perpetual continuance, I stand guard to its perfect auditable history. 

So let me begin from the very beginning. I was born in 1991. 

Haber & Stornetta laboured on solving the problem of the immutability of digital records. While evolving the solution around hash functions and time-stamped digital certificates, they realised that such a process could be open to subversion, either by corruption or by fraud. 

Therefore, a way to distribute the trust by creating multiple certifiers of a timestamp was worked upon. And there it was, the first glimpse of “me, the blockchain”. 

Oh! I almost forgot to mention Satoshi Nakamoto. No, I don’t intend to indulge in the mystical riddle of his identity because remember, it’s me who we are setting free here.  

Satoshi Nakamoto’s paper on Peer-to-Peer Electronic Cash System proposed to layer me with a transaction system that didn’t rely on third parties and prevents double-spending through a peer-to-peer(P2P) network with public registration of all transactions that cannot be corrupted or reversed. It was a purely P2P version of an electronic cash transfer system allowing online payments to be sent directly from one party to another without going through a financial institution. According to him, the entire network could be modified through a voting system between nodes. Each node votes with its CPU power, and as long as the majority of the network consists of honest nodes. The entire system remains incorruptible.

Now some say that I was layered with an extreme liberal bent of mind requiring no intervention/control/ regulation, emphasising autonomy and the protection of rights, not only against the state but also against any private economic actors/regulators, including businesses. I prevent myself from expressing my opinion on the issue. Still, I would not shy away from admitting that I work under a layered architecture with innumerable possibilities and unfortunately, that is both my strength as well as weakness.

You layer me with legal and regulatory engineered intelligent contracts (read code), and I work in compliance with the law of the land without requiring any specific regulations for myself.  

You Layer me with advanced analytics. I can offer supply chain managers a path to digitising the prevention and detection of financial crime. 

Unfortunately, I have also been layered with greed, fraud and corruption. From Squid to Lunar and Terra, and many more have sucked away investors’ money. Still, somehow people are losing their confidence in ‘me’ as a technology instead of peeling off these layers on top of me and analysing the same. 

I can be a beast when the layers above me make me into it, but when you peel off the same, the heart of the beast is still purely secure and untarnished data. 

Once the world understands me, their trepidation towards me will dissipate. 

“I am Blockchain” I am not a threat to anyone. Rather I am the last frontier of Security that everyone was looking for, to secure their Assets.

I am Blockchain – if used correctly, I can create trust where none exists, be the connection in a disconnected world, go where no one dares to go, and be the force that binds different ideologies for a common Goal….

Tapan Sangal: 

An Indian citizen, an enthusiastic visionary, focused on the virtual world with a difference. Positively working towards building a virtual platform baring a society driven by culture-rich creativity, art, and talent in this vivid world. Driven towards unfurling the augmented reality to greater horizons potentially to shape our future.

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6 Common EdTech Marketing Mistakes To Avoid

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At the crossroads of education and technology stands the EdTech world, innovatively combining the two to create solutions for learning and training.

Hundreds of universities and industries provide online learning options, courses and modules, certifications and professional training targeted at one’s specific interest. Remote learning at one’s own pace and anytime availability are the most significant contributing factors for its rapid growth. Cost-effectiveness is the other factor.

Start-ups are turning into Unicorns in the EdTech sector. As of Nov 2021, there are now 32 EdTech Unicorns worldwide who have collectively raised over $21B of total funding in the last decade and are now collectively valued at $95B+.

They have fought their way to the top by committing several mistakes and then learning from them. We at Areneva believe mistakes are an integral part of learning, but sometimes a big enough mistake leads a working start-up/enterprise to its grave. Some mistakes should be avoided at all costs. Here is a list of 6 such mistakes curated by experts at Areneva.

  1. Generalized Branding.

Your brand should have its unique tone and voice based on your mission and vision.

People buy the same content/product in a different packet only if the packet is attractive and resonates with their needs and wants. Pretending, generalizations and catchy phrases are out of luck; the value you deliver is your key to success.

Focus on what solution your product can provide and how it is the best fit for the client—no fancy slogans. Your expertise in your niche will attract clients. With EdTech customers being more intelligent and knowledgeable, a genuine and straightforward approach in Branding and Marketing is more productive.

2. Pricing

One major mistake that most companies make, especially in their initial years, is the pricing. With numerous competitors plying in the market, sometimes companies undersell their products. But cheap things create an impression of inferior quality. You will look suspicious.

Customer loyalty and traction cannot be won by under-pricing; rather, it takes away the ability to invest in R&D, reinvest in marketing, product improvement, hiring etc., which indeed is a fatal mistake.

3. Poor Market Research.

There is an ecosystem at play in the EdTech industry; teachers, students, parents, administrators, management, district and state-level decision-makers are all part of it.

Market research becomes essential in an EdTech marketing plan. Working on a standard textbook approach works counterproductive in EdTech. An SMB vs standard enterprise or B2C funnel delineation vs B2B may or may not define the buying cycle.

4. Misunderstanding Niche.

K-12, college-level and higher education are all different niches. A single product may seem viable for all but would always be lacking in some way or other. Also, the budgeting and buying process is different, so treating their sales cycles as cohesive is likely to have a marketing team applying the B2C funnel to B2B practices or vice versa.

The enterprise dream in EdTech is real & achievable yet fleeting & fatal at the same time. A single product’s workflows and use cases are so disparate between schools and private businesses that it leads to the risk of diminishing its value in any industry.

Also, it can affect the base of potential customers by mis-marketing the product as one-size-fits-all.

5. Misunderstanding Customer.

With Schools, colleges, teachers, management committees, students and their parents, the state/district level policymakers all being the potential buyer, an EdTech company tends to make the mistake of marketing the wrong plan to the potential buyer.

In simple words, the decision-maker(admin/school/management) is not the end-user(student/parent) and hence may not convert into a buyer if you don’t take inputs of the end-user.

The student’s feedback and confidence of parents and teachers in your product will set the stage for future PR and Brand making, leading to more active users and renewals.

6. Digital Marketing Mistakes.

Word of mouth is the primary source of EdTech promotion, and a big mistake hence would be underestimating the use of social media influencers and the EdTech community.

An honest and unscripted campaign can be the best solution. Use Digital Marketing to create a brand story and product testimonial rather than selling pitches and presenting figure/data graphs.

Read more at : areneva.com

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VIP Numbers Portal successfully builds a 2 lakh Instagram community, Genuine market value being the main character behind the success.

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VIP numbers are the best source to take customers’ attention toward a particular brand or an institution. People are used to remembering something unique concerning what is normal. The same goes with mobile numbers, people tend to remember unique numbers easily. This way VIP numbers tend to make a lasting impression on someone. These numbers are easily available in the market, however, choosing a trustworthy brand to get the number will be a lot better option.

VIP Numbers Portal has got your back!

With VIP Numbers Portal, you get any type or category of VIP numbers, and all the services are provided with full transparency. A very trustworthy and genuine company, VIP Numbers Portal has got everything you need, from the best packages and deals to the full freedom of choice provided to the client.

As the best VIP numbers provider, the company has the collection of the maximum number of VIP numbers, which makes it different from others, starting from the lowest category available at 999 rupees to the highest package ranging to lakhs. The service provided is unmatched in the quality of any other VIP numbers provider. The customers also get to choose freely between a postpaid and prepaid plan, which is indeed a smooth step to make people hooked to the company. The company is responsible for the money and number until the number activation process ends. After the activation, clients can register the number under any network service provider.

You can also consider consulting the company officials personally by visiting their company branch based in Jaipur, finalizing everything with the professional team, and working with the utmost trustworthy group of people. VIP Numbers Portal comes forward to highlight the importance of safety and security when working or being indulged in social media. You can access every service provided by the company from any location as VIP Numbers Portal works all across India. The company works with total transparency to remove the slightest chance of inconvenience to the customers. You can take a look at all the references and proofs regarding the genuine and determined workforce of the company. A closer look at the working model can make you feel safe and secure with the company procedures.

VIP numbers have always been the ultimate choice for business owners and companies to focus on market value and advertisement purposes as these numbers are quite catchy and unique which benefits the company as people tend to remember the unique features of something more often. VIP Numbers Portal has all kinds of online payment procedures to ensure the convenience of the customers.

With all the best services and transparent working models, VIP Numbers Portal is the best VIP numbers provider and the most genuine, trustworthy, and the best working model in the country.

You can directly book an appointment with the company through

Call : 8988888898 or whatsapp text on the same

https://wa.me/+918988888898

https://instagram.com/vipnumbersportal?igshid=YmMyMTA2M2Y=

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MadBow Ventures Ltd opens the second flagship store of the in-house brand StreetStyleStalk

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The first store was launched in April; the company aims to open eight more stores within 6 months in the Delhi NCR region

E-commerce lifestyle company Madbow Ventures Ltd has now expanded its offline presence with the launch of its second store at Arcadia South City -2, Sector -49, Gurugram. One of the leading names in the fashion industry, MadBow Ventures Ltd has five in-house lifestyle and fashion brands. One of the brands StreetStyleStalk’s second store launch event was a high elite affair with many socialites marking their presence. MadBow Venture Ltd is aiming to open eight more stores within the next 6 months with an initial focus on the Delhi NCR region followed by other regions.

StreetStyleStalk’s second store is spread across 2000 sq. ft. and has racked up an amazing collection of its multiple labels that have been trending for a long time on their online platform. Customers were seen going through the collection of dresses that include bodycon, party dresses to midi dresses and even jumpsuits, and gowns. One cannot miss the footwear collections that have sneakers to heels to juttis and flat and mules. Customers can feel relaxed and cozy in the stunning interiors of the store designed by some of the most talented retail designers who have emphasized the importance of customer experience. Earlier in April 2022, MadBow Ventures Ltd. launched StreetStyleStalk’s first flagship store in DLF Cybercity U Block in DLF Phase 3.

On the launch, Naveen Mahlawat, Co-founder, MD, and Chief Executive Officer of MadBow Ventures Ltd., said, “This is another milestone checked for MadBow Ventures. We as a team started the e-commerce business and with time, we are now happy to reach a wider customer base. The newly launched facility is an ultra-modern setup, and we have on-boarded best retail designers to focus on a great understanding of what the people may need when they walk into our store. As we are going to launch many more stores in the coming months in the Delhi NCR region, these stores will be under the different names of our multiple brands.” Talking about how online and offline modules are a boon for an ecommerce brand, Naveen explains, “Nowadays, customers are present on both online and offline platforms to shop and ignoring one platform can result in losing out potential customers. Post the pandemic, consumers’ behaviour have changed drastically and we as a brand should integrate online and offline presence to optimise the brand image in this dynamic market.”

Established in August 2016, MadBow Ventures Ltd has five in-house brands like stalkbae.com, streetstylestalk.com, slaydeal.com, lovedamoda & SlayXO.com. After raising funds at a pre-series A, MadBow plans to develop or acquire a majority stake in 10-15 mid-size brands during the next 12-18 months which will boost its growth.

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