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How MSME/SME can take advantage of the growing strategic digital marketing wave in 2022 to fetch new clients?



MSME businesses thrive on a dynamic clientele. Cracking deals with new clients is a must for every growth-oriented business. But much before negotiating a deal, the challenge lies in finding relevant prospects to pitch a deal. All over the world, Digital Marketing is adding ease to myriad business processes that involve communication with prospects.

Digital Marketing can be as simple as creating an Instagram page and posting regularly with the hope of building followership. A relevant prospect may send in a monetizable enquiry on an odd occasion, but that’s not it. Indeed, that’s a very small portion of the savoury pie that digital marketing serves to thriving entrepreneurs.

So, why settle for less in the vibrant 2022 followed by three low-key business years and jinxed by the pandemic. Businesses all over have geared up to tap every possible opportunity seen on the market horizon. Strategic Digital Marketing is what propels their hopes.

Here’s what the Strategic Digital Marketing surge in 2022 has to offer to businesses rooted in India’s tier 1 cities like Mumbai, Delhi, Pune, Kolkata, Chennai, and so on.

Landing Pages

The one function landing pages must swear by is encouraging conversations. They must appeal to the visitors at first glance. The latest digital marketing trends for landing pages in 2022 emphasize the use of motion graphics to create an infallible appeal.

Including motion graphics on landing pages without compromising on the user experience is quite a task. Also, new trends in email-only forms are too compelling for visitors to pass by without responding.


SEO is the soul of digital marketing and is as old as digital marketing itself. But it never gets boring, thanks to the inventive leaders who set exuberant trends. They have caused ripples for 2022 too.

SEO has to be mobile-friendly, with a growing number of people accessing the internet on their mobile phones. Latest SEO trends in 2022 point towards mobile versions of websites as the primary versions.

YouTube Marketing

Are you an avid YouTube viewer? If you’re reading this article, there are very slim chances that you’re not among the 2 billion YouTube users across the world. Love it or not, YouTube Marketing makes for an unmissable element in Strategic Digital Marketing in 2022. 

Short format videos are the most trending upgrade to the decade-and-half old video streaming platform. The trend was first set by platforms like TikTok and Snapchat, which got popular with young users. In an effort to create the same experience for its humongous user base, YouTube launched YT shorts. 

Paid Advertising

Google shall be doing away with third-party cookies in the near future. Many fear it might lead to an end to personalized advertising. But something interesting shall replace cookies in 2022.

Federal Learning of Cohorts, or FLOC, is the new buzzword that ensures success with advertisements that are group-specific, though not out-and-out personalized. It relies on the anonymized data collected from the cohorts. Paid online advertising may no longer benefit from concrete and individual user profiles, but FLOC still promises results to those who excel in targeting groups.


Emails that address their recipients by their names have been an effective online marketing strategy powered by automation. In 2022, the marketing automation game rises higher with a handful of innovations.

The foremost trend is hyper-personalisation. It allows marketers to use users’ behavioural data that have had real-time interactions with their brands. The businesses will definitely grow through each of the quarters in 2022”, says Ram Bugalia, CEO of Host2Unlimited, one of the leading agencies that propel the ambitions of MSME entrepreneurs in Mumbai suburbs.

Online marketing strategies

A lot of MSMEs try implementing various online marketing strategies such as blogging, influencer engagement, and social media according to their needs and capacities. In the digital marketing world, continuous innovation and consistency are required as no one knows which combination of strategies will click. As no one can guarantee the success of any single strategy, MSMEs must continuously keep trying out different approaches for different opportunities.

Influencer engagement and Instagram reels

Association with influencers and creating engaging content with them sets a different perception altogether of the brand for the audience. SMEs and MSMEs should take utmost advantage of this fact to create relevant and authentic content that resonates with their target audience. Instagram Reels have received positive reactions from influencers and brands all over the world to date.

Public Relations

PR works wonders too! It can help create brand awareness, build brand credibility and thought leadership, generate brand loyalty, etc. Public Relations, in recent years, has outgrown itself to encompass the more significant role of ‘building brands’ that constantly communicate and on multiple levels and platforms to the entire universe of stakeholders – internal: from employees, vendors, partners, investors to external: consumers, influencers, industry leaders, potential investors, and even policymakers.

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Advocate Author Dr. Manish Das of Supreme Court



Just like the theory of multiple intelligences, there should be a theory of multiple talents. If somebody would devise it then its first contender would be Dr Manish Das, the Director of Supercounsellors, who is the wealthiest personality with as many talents and professional qualities as possible. He is like a protagonist from a social reformist story who is always on a mission to transform society with his constant positive contribution and Author of the book – The Assam Municipal Corporation Act, 2022.

Dr Manish is a Freelance Professional Model, Actor, Dancer, Anchor, Theatre Artist, Performer, Author, Trainer, Social Worker, Artist, Counselor, Musician, Poet, Chess Player, Astro-Palmist, Columnist, and an Advocate at the Supreme Court of India, Different High Courts and Session Courts in India.

Dr Manish, the Director of Supercounsellors and his mother Mrs Rupali Baruah Das, the First lady career Counsellor from North East India run multiple foundations and educational institutes along with Supercounsellors including, – for Career Counselling – for Career

counselling along with Educational loan assistance for

students with financially weaker backgrounds. – for abroad students – for career counselling with an

online psychometric test. – for our own online courses. – for online counselling to

educational-related people. – for Graphology Institute – for Law

Coaching. – for International Institute

of Performing Arts. – for Kulendra Das

Educational Foundation. – for Law News and Articles. – for North East Assam

News. – an informative site about

Advocate Manish Das. – informative site about

Rupali Baruah Das. – for IIPA (NGO) – for Northeast Assam’s First

Matrimonial. – for North East Assam First Matrimonial. – for Any Law matter and

any registration, tax and services. Always choose one

of the North East Assam’s oldest Law Firms since

1932. – for Any Computer Software

and Hardware Courses from Govt. of India and Govt.

of Assam Awarded Intech Computer Education (ICE)

Since 2000. – for Any kind of Scholarship and

Career-Related Courses. – for A to Z in Traveling and Unique

Courses and Help in Getting New Courses. – For A to Z in all your Law-related

needs and solutions. – For A to Z in Career Related


In this mission of 22 years, Dr Manish has won several accolades and awards including

· The Real Super Heroes Award 2022 from FSIA

· Best Teacher Award Winner of 2021,

· Best NGO Award Winner of 2021,

· Best Educational Counsellor Awardee 2020,

· Best Edupreneur of the year 2020 and many more.

Dr Manish shares, “We have a mission: To educate the next generation which will fulfil our vision to make India a developed country by contributing to the field of


Dr Manish spoke in an interview with insights success for its edition of ‘India’s 40 Under 40 Brightest Business Leaders.’ Let us get educated and counselled from the following highlights of that inspirational discussion.

Sir, please tell us about the saga of your reputed business since its inception.

It was started long back in 2000 by me along with my mother Mrs Rupali Baruah Das. Since then, my role as an educator and counsellor has evolved over the years. And the experience was great because every time we get new listeners, a new environment, different schools and sometimes the same schools. Beyond this, we do a face-toface session with most of the students and try to know their problems and give the best solution by measuring their potential with the psychometric test, questionnaire and different activities where we try to take 360-degree views of the peer group etc.

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Indianapolis based DJ and Entrepreneur Iman Tucker set to release first sneaker after the huge success of his apparel brand, Believe Brand Co.



It started off by designing premium faith based tees, hats, hoodies, jackets and various custom goods to wear on stage. As his desire for quality increased so did his vision for a brand.

Now it has transitioned into a luxury brand made to subtly stand out. Famous DJ and Entrepreneur Iman Tucker successfully built a faith based apparel brand named Believe Brand Co. The faith based apparel brand, Believe Brand Co. was brought up with the aim to establish itself as a Christian brand known for quality and a minimalistic style. However, as his desire to design luxury goods grew, he wanted to expand without plastering the traditional Believe Brand marks all over the high-end materials. This was the base for the setting up of Capre – a luxury brand he looks to use his momentum in entrepreneurship to scale.

That is when the vision of his own shoe came to light.

Indianapolis DJ and Entrepreneur, Iman Tucker found new interest in remixing a classic silhouette into a new look for his latest venture. He said, “Releasing a shoe that speaks of what we as a community believe in has always been a dream for us. The vision is to create a clean and simple, yet bold look to a luxury sneaker all stemmed from inspiration.”

The idea came up as they discussed making goods from head to toe. “Well what about shoes?” As soon as it was suggested the team bought in and the work started. The team was tasked first with identifying a name for the brand. After toying around with ideas they resorted to a familiar playbook using Tucker’s name. Believe Brand’s name came from the Farsi to English translation Iman meaning “faith in God” or “Believe.”  However, this time it wasn’t as direct. Born Iman Capre O’Neal Tucker, they looked to his second name “Capre” in lieu of the second brand.  Aromanian translation leads to meaning goat.

Of course that was not the final destination.

Popular among American culture is the acronym G.O.A.T. or greatest of all time. In the Christian religion the son of God is referred to as the greatest man to walk the earth. 

The team wanted the brand to be a testament to excellence, a luxury brand committed to a unique look and design of mark and materials unmatched to any other brands available in the market.

As for the logo, the team wanted to give the main side logo of the shoe something that resonated to something outside of the religion. They discussed “If the son of god is god…who is god? God is love!…we wanted to come up with something related to love.” After the logo was finalized, an asymmetrical heart took the forefront of the design made up of two major parts. This was a very big deal for the team, to speak about the comparison. “We often compare our self worth on many factors and we feel smaller than those we look up to. However, it takes everyone to make the full picture, it takes all efforts to bring together the big and small,” and that’s how the team came up with the iconic heart logo on the side of the shoe.

Iman Tucker plans to release the shoe before the official release of the brand, Capre, which will be an online-only retail brand. The shoe will be available for pre-order from November 2022 while the company aims to release the luxury brand Capre by Q1 of 2023.

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In the era of digitalisation there are tons of people of being victimised where Cyber Expert Mieet Shah is helping them with unique solutions towards such crimes. Mieet Shah completed his doctorate in Cybersecurity at his young age and using his expertise in solving various types of cybercrimes and tracking cyber criminals and making justice to the victims of such crime which makes Dr.Shah is one of the leading Cybersecurity Experts in India.

Recently Dr.Shah has created a record by solving more then 1500 cybercrimes successfully. He was recently awarded with “International Fame Award” by bollywood actor Sonu Sood for his remarkable work. Also he had been published in more then 250 national and international media.

We are greatful to have such young and dynamic personality in our country.

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