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6 Common EdTech Marketing Mistakes To Avoid

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At the crossroads of education and technology stands the EdTech world, innovatively combining the two to create solutions for learning and training.

Hundreds of universities and industries provide online learning options, courses and modules, certifications and professional training targeted at one’s specific interest. Remote learning at one’s own pace and anytime availability are the most significant contributing factors for its rapid growth. Cost-effectiveness is the other factor.

Start-ups are turning into Unicorns in the EdTech sector. As of Nov 2021, there are now 32 EdTech Unicorns worldwide who have collectively raised over $21B of total funding in the last decade and are now collectively valued at $95B+.

They have fought their way to the top by committing several mistakes and then learning from them. We at Areneva believe mistakes are an integral part of learning, but sometimes a big enough mistake leads a working start-up/enterprise to its grave. Some mistakes should be avoided at all costs. Here is a list of 6 such mistakes curated by experts at Areneva.

  1. Generalized Branding.

Your brand should have its unique tone and voice based on your mission and vision.

People buy the same content/product in a different packet only if the packet is attractive and resonates with their needs and wants. Pretending, generalizations and catchy phrases are out of luck; the value you deliver is your key to success.

Focus on what solution your product can provide and how it is the best fit for the client—no fancy slogans. Your expertise in your niche will attract clients. With EdTech customers being more intelligent and knowledgeable, a genuine and straightforward approach in Branding and Marketing is more productive.

2. Pricing

One major mistake that most companies make, especially in their initial years, is the pricing. With numerous competitors plying in the market, sometimes companies undersell their products. But cheap things create an impression of inferior quality. You will look suspicious.

Customer loyalty and traction cannot be won by under-pricing; rather, it takes away the ability to invest in R&D, reinvest in marketing, product improvement, hiring etc., which indeed is a fatal mistake.

3. Poor Market Research.

There is an ecosystem at play in the EdTech industry; teachers, students, parents, administrators, management, district and state-level decision-makers are all part of it.

Market research becomes essential in an EdTech marketing plan. Working on a standard textbook approach works counterproductive in EdTech. An SMB vs standard enterprise or B2C funnel delineation vs B2B may or may not define the buying cycle.

4. Misunderstanding Niche.

K-12, college-level and higher education are all different niches. A single product may seem viable for all but would always be lacking in some way or other. Also, the budgeting and buying process is different, so treating their sales cycles as cohesive is likely to have a marketing team applying the B2C funnel to B2B practices or vice versa.

The enterprise dream in EdTech is real & achievable yet fleeting & fatal at the same time. A single product’s workflows and use cases are so disparate between schools and private businesses that it leads to the risk of diminishing its value in any industry.

Also, it can affect the base of potential customers by mis-marketing the product as one-size-fits-all.

5. Misunderstanding Customer.

With Schools, colleges, teachers, management committees, students and their parents, the state/district level policymakers all being the potential buyer, an EdTech company tends to make the mistake of marketing the wrong plan to the potential buyer.

In simple words, the decision-maker(admin/school/management) is not the end-user(student/parent) and hence may not convert into a buyer if you don’t take inputs of the end-user.

The student’s feedback and confidence of parents and teachers in your product will set the stage for future PR and Brand making, leading to more active users and renewals.

6. Digital Marketing Mistakes.

Word of mouth is the primary source of EdTech promotion, and a big mistake hence would be underestimating the use of social media influencers and the EdTech community.

An honest and unscripted campaign can be the best solution. Use Digital Marketing to create a brand story and product testimonial rather than selling pitches and presenting figure/data graphs.

Read more at : areneva.com

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CYBER EXPERT MIEET SHAH SOLVES MORE THEN 1500 CYBER CRIME CASES.

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In the era of digitalisation there are tons of people of being victimised where Cyber Expert Mieet Shah is helping them with unique solutions towards such crimes. Mieet Shah completed his doctorate in Cybersecurity at his young age and using his expertise in solving various types of cybercrimes and tracking cyber criminals and making justice to the victims of such crime which makes Dr.Shah is one of the leading Cybersecurity Experts in India.

Recently Dr.Shah has created a record by solving more then 1500 cybercrimes successfully. He was recently awarded with “International Fame Award” by bollywood actor Sonu Sood for his remarkable work. Also he had been published in more then 250 national and international media.

We are greatful to have such young and dynamic personality in our country.

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Empowering Plus Magazine staunts to be the talk of the town with “Empowering Award 2022”

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It is not an alienated fact that Body diversities that women possess was something that was rarely made a focal point in the fashion spreads and advertising sector. Thereby, making it seem unusual even when it is an ordinary trait and germinating self doubt among women. From a very early age, they are taught to meet the unattainable beauty standards that society has set for them. They are expected to have no body hair, have a flat stomach, always smell like daisies and roses, and be the embodiment of a Barbie. It is challenging to live up to something that is so unachievable, particularly starting at a young age like three. It can be intellectually and physically taxing to have a normalised yet remarkable societal meaning pounded into you from the moment you are born. One such name that is tirelessly working in the same realm is “Empowering Plus”, India’s first plus-size fashion magazine.

With the intent to focus on empowering women in general, including plus-size women, independent of “Body Image Issue”, this magazine was established by Somwya Sharma. It covers fashion and lifestyle problems that affect women of all ages in their unique and informative stories and features. Recently, the magazine became a front-runner again by organising India’s first plus size award show named , “Empowering Award 2022” in Dr. Zombie, Connaught Place. The show was organised at a grand level and was a complete success with Avneet Kaur, Shreya Tyagi, Anjali Kapoor, and Tunisha Khandkabose as the cover models of it. Brijesh Goyal who is the National Chairman- Chamber of Trade & Industry (CTI) and the Member of Delhi Govt – Economic & Financial committee also witnessed this grand occurrence as the chief guest. The event staunted a stir advocating for body positivity and “self-love”.

The sole purpose behind this event was to spread the message that to fulfil a divine destiny, a perfect physique is not necessary. Being thin or a size zero should never be seen as the definition of beauty. There are many distinct body types and shapes, each with its own equilibrium. Being fit and healthy is more important than being thin. Talking about the same, the Editor-In-Chief of Empowering Plus, Somwya Sharma who is also a Fashion Designer stated, “The cause behind organising this event was that I have often felt that there are extremely high societal expectations for women that must stop being imposed on us. It develops early self-hatred and confidence issues. Because it is not natural, self-love is a path less taken. It might be challenging to accept oneself in a society where everything is based on appearance and clothing. We frequently become enraged with our bodies when they don’t behave or appear the way we want them to.Hence, this event helps women with plus sizes cherish their bodies and accept it the way it is.”

Empowering Plus is very well versed with the fact that body image issues can have a significant impact on many facets of a person’s life. Naturally, this also indicates that having a positive body image can benefit one’s overall welfare and mental and physical health. This magazine specialises in Messy size fashion decodes and delivers stories of women of all shapes and sizes which not only makes them heard but also provides hope to them who have similar stories. It is demonstrating to the masses that having physical flaws and blemishes does not make one more or less beautiful. Instead of avoiding them or retouching them, a person should embrace them.

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Digital Shout: – All in One Solution in Digital Marketing

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In today’s visual world, you need to make sure you communicate with images as well as you do with words. We offer our clients a comprehensive suite of services to software product companies across all stages in the product life cycle, from product ideas to obsolescence. We have put together a team of highly qualified engineers, designers, programmers, and developers who can think exponentially, ahead of the curve for those brilliant applications that come in line with the maximum user expectation. Digital Shout services assure customers of good software quality, reduce product development costs and reduce time-to-market. We consistently deliver these results through a combination of technology expertise, tools, and processes.

Branding that makes you feel special in an ordinary world.

● Professional Management.
● Building A Strong Relationship with Customers.
● Clarity In Specific Target Audience.
● Design That Is Etched In Your Customer’s Mind.
● Reasonable Prices.

We believe in the prospect of a bright future because it can be achieved through hard work and dedication. We lend a hand in turning your ideas into reality in a more fruitful way and taking into account their predictions and understanding their marketing and sales strategies, to which we apply our technical expertise as a leader in Digital Marketing and Company website development to create their own existing business.
DIGITAL MARKETING THAT MATTERS

Social Media Marketing: –
Social Media Marketing Services are all over the place however do you understand what works for your business? That is the reason we’re here. From paid advertisements to content showcasing and web-based media, our advanced specialists convey arrangements that have an effect. Regardless of whether you are a private company or a huge undertaking, we offer plenty of advanced showcasing answers for suit all your necessities

Search Engine Optimisation:
We are dedicated to acquiring the best-class Website design enhancement administrations to rank your business high on Google. Our group of Search optimization Specialists, content essayists, proficient engineers, and planners have the correct blend of modern mastery and abilities to carry compelling outcomes to dispatch your online presence.

Website Designing:
We make a website fundamentally which shows your organization essentially on the Web. In this manner, it’s vital to build up a site that sends the correct message to your clients and keeps up your image picture. We have a group of Expert and Business Web specialists to assist you with developing your online business.

Pay Per Click (PPC):
Digital Shout is a leading PPC company in Hyderabad that has shown results rather said. Our recipe for transformation begins with a one-on-one meeting with the client. We prefer talking business benefits to buzzwords. Digital Shout emphasizes more on the user experience instead of the search engine. Because Google loves you only when everyone else does.

Online Reputation Management:

Online reputation is an integral part of digital promotions. It is important to build a b Implementing email marketing strategies for your company is like breaking out your old FM radio when streaming your favourite song favorite to your mobile device. There is no guesswork involved. Strategies are tested continually to measure results in order to see what’s working and what isn’t.

Email Marketing:

Implementing email marketing strategies for your company is like breaking out your old FM radio when streaming your favorite song straight to your mobile device. There is no guesswork involved. Strategies are tested continually to measure results in order to see what’s working and what isn’t. This is the way of email marketing. To rephrase it, a way of email marketing is when you have a highly skilled digital marketing agency like Digital Shout executing the email marketing activities for your brand or business.

We absolutely love learning about our clients and the opportunity to meet together and brainstorm on your business is something that we live for. Those meetings are both fun and relaxed as well as productive as we ask the key questions that mine out what’s important to you and the marketing challenges you are trying to solve.
Getting to know your unique organization is the starting point to any recommendations or pricing of work for your branding campaign or project. We believe that it just makes sense to get to know you and your business first before we offer up a plan full of recommendations or price out a detailed scope for your project. Here are some of the initial questions we ask to learn more about who you are and what makes your business unique.

Contact us:
Website: https://digitalshout.in/
Mail: [email protected]

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